Create Your Monthly
Marketing Programme

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Outcomes

At Vanguard 86, our priority is aligning our expertise with your business objectives. While this tool helps you identify the activities you believe are necessary for a cost estimate, our proven experience often allows us to deliver your desired outcomes more effectively and efficiently.

Primary goals
What are you looking to achieve by investing in your marketing? Select all that apply.
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Every plan includes these foundational elements. They ensure we’re strategically aligned, consistently measure performance, and continuously refine your marketing for optimal outcomes. These essentials drive lasting results and form the backbone of a successful, results-focused partnership.

Quarterly Strategic Direction

Participate in a focused video workshop, complemented by in-depth offline strategy development. You'll receive a clear, actionable three-month marketing plan, purpose-built to drive your KPIs and align your team for measurable growth.

Monthly marketing plan

Our monthly marketing plan provides a comprehensive breakdown of each activity, strategic objectives, critical timelines, and milestones. Whether you have an existing internal plan or not, we use this as a foundation to clarify roles, outline key dates, and map essential dependencies—ensuring total alignment and accountability across your marketing efforts.

Monthly marketing report

Comprehensive data collection, expert analysis, and insights from a certified marketing specialist, delivered in a monthly 60-minute session covering results, tailored recommendations, and an interactive Q&A.

Weekly WIP

A vital touchpoint for project momentum, this session allows us to present upcoming work for your approval and collaborate on any questions or ideas, ensuring every step aligns with your goals.

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Be Found

Enhance your business’s digital presence with targeted activities designed to reach active buyers when it matters most. Through AI-powered chat, strategic Google search optimization, and insightful long-form content, we educate and engage potential customers—helping your website stand out during their research and decision-making stages. These solutions drive qualified leads to your business, ensuring you capture attention at every step of the buyer’s journey.

SEO (Search Engine Optimisation)
Blog articles are designed to position your business for long-tail search queries, such as “How much does it cost to build a website?”while SEO ensures your core services appear prominently for direct searches. Effective SEO encompasses a range of technical enhancements, including schema markup, optimising page speed, building quality backlinks, and ongoing competitor analysis to maintain your industry leadership.
The number 1 result in Google gets approximately 27.6% of all clicks and is 10X more likely to get a click than the result ranked 10th (source). On average, moving up 1 spot in Google will increase the click-through-rate to your website by 2.8%.
Minimal SEO - 1-10 focused keywords, analysing your performance against 1 competitor, optimising 2-3 pages per month, low-level technical updates, guidance on 1 SEO-focused blog topic.
Standard SEO - 20-30 focused keywords, analysing your performance against 3 competitors, optimising 2-3 pages per month, high-level technical updates, sitemap optimisation, guidance on 1 SEO-focused blog topic, and 5-10 backlinks.
Advanced SEO - 30-50 focused keywords, analysing your performance against 5 competitors, optimising 3-5 pages per month, high-level technical updates, sitemap optimisation, guidance on 1 SEO-focused blog topic, and 5-10 backlinks.
All SEO programmes include strategy, a monthly report, and position tracking.
Answer Engine Optimisation (AEO)
The way buyers discover and evaluate services is evolving. Increasingly, prospects are consulting AI platforms like ChatGPT, Gemini, Claude, and Copilot to research solutions that fit their needs. If your business isn’t visible in these AI-driven conversations, you risk missing valuable opportunities. Answer Engine Optimisation (AEO) positions your content to be recognised and recommended by AI, ensuring your expertise reaches decision-makers when it matters most.
Traffic from AI, while lower, has a higher conversion rate. We see between 5% and 9% conversion rates from this channel. Appearing as a citation in AI results builds brand power and credibility. Focusing on AI-centric content helps you guide the responses generated by AI.
How much effort would you like placed on improving your visibility?
Basic
Google Advertising
Split across search, display, and retargeting Google advertising helps your business appear when people are searching for solutions. Used in partnership with SEO it can help you become the main results that appear when prospects are researching their options.
Your Budget is paid directly to Google. The size of the budget and complexity or number of ad groups influence the management cost. 
What is you Google Ads budget?
Recommended minimum: $1,000
Blog articles
Publishing articles empowers your business to answer real customer questions and establish authority using the They Ask, You Answer methodology. This strategic content not only enhances your visibility in Google search but also ensures your expertise is found on emerging platforms like ChatGPT and other answer engines.
Data shows that content above 1,500 words adds more value to the reader. Most blogs see an average visitor to lead conversion rate of between 1% and 3%. Two thirds of businesses surveyed by Databox said that blogging was more effective than video marketing when it comes to generating leads.
Quantity per month?
Recommended monthly amount: 2
Live SEO reporting
Our professional dashboard gives you insights on your current rank for specific keywords and enables you to search for keyword volumes for campaign planning.
SEO tracking with Vanguard 86
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Lead nurturing

These activities focus on acquiring new leads from the 'Be Found' activities. Once you're found, and have captured traffic on your website it's important that you convert them into contacts in your CRM, and nurture them towards becoming a sales opportunity.

Email Direct Marketing (EDM): Standard

Emails sent to segments of your CRM to share educational content (blogs & video), product releases, and promotions. Often this is a newsletter style asset.

 

Email marketing provided one of the highest levels of ROI for businesses. It has an average of $36 to $42 returned for every $1 spent. In addition, 59% of consumers say marketing emails influence their purchase decisions (B2C).

 

Includes:

  • Primary content focus
  • 1-2 additional pieces of content
  • Recipient personalisation ("Hello [Name]")
  • Custom graphics 
  • Copy writing
  • Internal QA
  • Email platform testing
  • Mobile optimisation

Available on HubSpot Marketing Hub Professional only

Quantity per month?
Recommended minimum amount: 1
Lead magnet
 
To effectively convert website visitors into leads, it’s essential to offer valuable content or experiences, such as a downloadable brochure, sample request, demo booking, interactive calculator, tool, or quiz, in exchange for their details. Each lead magnet is supported by a dedicated landing page, a streamlined form, and automated workflows that send confirmation emails and notify your team to take prompt action.
 
Quantity per month
Recommended monthly amount: 1
Conversion Rate Optimisation (CRO)
This activity focuses on making sure your website is converting as many session as possible. It may include texting different page layouts, redesigning website pages (if on the HubSpot CMS) to convert more sessions, and adding Calls To Action and pop-ups to the website. The goal is to maximise your website's ability to generate new leads.
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Social media

To connect with your audience where they’re most engaged, your digital marketing strategy should place your business across the key platforms your prospects frequent.

Meta advertising (paid social)
Running adverts on Facebook and Instagram can extend your reach and place your product before an audience that is passively digesting content. We're able to target specific interests, job titles, and groups to place your business in front of the right people.
Note, this is best paired with a lead magnet to ensure conversions of followers into leads.
What is your budget?
Recommended monthly amount: $400
Organic social posts
Posting to your company pages. Slight changes to the copy are made to align with each platform.
We focus on one core topic for each post (called a core post), which is then shared across multiple platforms (Facebook, LinkedIn, Instagram, X).
An example of a Core post would be sharing a blog post, or product update. 
*Requires HubSpot Marketing Hub Professional
How many core posts do you need a month?
Recommended minimum amount: 4
Video cut-downs for social
Long form video, like case studies, are a great starting point for video content on social media. Social posts with video receive 48% more views than those without. 93% of companies report acquiring new customers through social media video.
This service included basic video editing. We will cutdown your long-form videos to social formats (vertical, captions, shorten) to use as core social posts.
How many videos per month?
Recommended monthly amount: 1
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HubSpot Support & Training

Getting the most out of your HubSpot platform can take days of training via the HubSpot Academy. Alternatively, we can help with focused training and customisation of your HubSpot account.

Support hours
Used for creating custom reports, workflows, CRM updates, or list creation this is available to help answer questions you may have, and implement solutions.
How many support hours do you need per month?
Recommended monthly amount: 2
1 on 1 training
Each training session focuses on one aspect of HubSpot and delivers a tailored session to your account and applying hubSpot best practice.
You decide the focus and our specialist customises the session to deliver a recorded session for future reference.
How many sessions would you like a month?
Recommended monthly amount: 3
HubSpot Unlocked
Your HubSpot account is a business asset that needs to be fully utilised to deliver optimal value. The key blocker to that utilisation is how difficult it is for people to self-solve small issues.
Issues like creating a deal or new contact, connecting their calendar to HubSpot to create meetings links. This programme helps your entire team to unlock the full potential of HubSpot by giving them guides they can follow to solve common issues directly.
Unlock your hubspot account
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Website management

Only available if your website is on the HubSpot CMS (Content Hub Professional) this enables us to improve conversion rates, update pages to include new products, and test layouts for optimised experiences.

Heatmapping
Using tools like Hotjar we monitor the performance of your website by assessing where people are clicking, scrolling, and hovering their cursors to make informed decisions on design improvements.
This reporting is done monthly and focuses on a particular website page each time. The results of which can be used to inform website update decisions.
Website updates
Implementing the findings from a heatmapping report, adding a new module to an existing page, editing the text on an existing page (excluding technical SEO changes) these updates enable your website to be a dynamic asset for your marketing.
You will guide these updates with our team ready to implement the required changes.
How many updates per month?
Recommended minimum amount: 1
Website strategy
Website updates are often reactive. You many notice a link isn't working anymore, or you have a new product you need adde.
Strategy differs in that we take a proactive approach to analysing what's working, what's not, and advising you on changes needed to generate better results. This may include A/B testing pages to reduce bounce rates, or improve time on page. 
New page creation
Do you plan to launch new products or service on your website? Our new page creation includes drafting copy for the page, using supplied imagery to fill it out, and running it through our 20 point checklist to ensure it conforms to best practice.
This may also include completely redesigning and rebuilding an existing page to a new design.
How many new pages do you need a month?
Recommended monthly amount: 1
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Primary goals
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Fixed Inclusions

Quarterly Strategic Direction
Monthly marketing plan
Monthly marketing report
Weekly WIP call

Search & Education

SEO (Search Engine Optimisation)
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Answer Engine Optimisation (AEO)
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Google Advertising
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Blog articles
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Live SEO reporting
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Lead Nurturing

Email Direct Marketing (EDM)
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Lead magnet
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Conversion Rate Optimisation (CRO)
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Fixed Inclusions

Paid social
Organic social posts
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Video cutdowns
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Fixed Inclusions

Support hours
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1 to 1 training sessions
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HubSpot Unlocked
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Fixed Inclusions

Heatmapping
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Website updates
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Website strategy
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Page creation
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Details

Would you rather choose from our pre-built packages?

These plans have been crafted to include most of the activities seen throughout the plan builder but moderated to provide a fixed monthly price.

Build

For small businesses seeking consistent monthly marketing for reach and lead generation.

Grow

For medium-sized businesses looking for accelerated growth or visibility in a competitive market.

Accelerate

Designed for large enterprises needing larger-scale specialist support for their marketing team.

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