Create winning buyer personas

How to build a buyer persona

Finding out who you should be targeting with your marketing is the very first step in creating marketing campaigns that deliver better results for your business. It sets the foundation for generating more traffic to your website, and converting visitors to leads.

The guide has been written by a team that has created dozens of personas for various businesses. Use their experience to create personas for each of your customer groups.

Learn how to:

  • Identify the right questions
  • Build a profile
  • Use that profile in campaigns