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Marketing Metrics that matter

If your boss is breathing down your neck to prove that your marketing is delivering results then this guide will help.

Stop reporting on soft metrics and start looking at the measurements that matter.  This guide shows you how. 

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Discover the 6 marketing metrics your boss wants to see

Measure the true impact of marketing by drilling down into the measurements that peel back the facade of success and reveal whether your marketing efforts are really paying dividends.

Marketing metrics that matter

This guide will:

Help you define the goals that prove the Return On Investment by showcasing examples of measurements that prove the value of marketing to your bottom line.

You'll find:

  • How to work out the cost of acquiring a customer
  • Lifetime value of a client
  • The value marketing brings in influencing customers

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