The day involves:
Developing customer personas
Understanding a potential customer's buyer journey
Building a marketing funnel
Creating a content plan for each stage of the inbound funnel
Getting found online (keywords and content)
Gatekeeping content (generating leads)
Basic sales follow-up activities
Does not include:
Let's set a date and get the decision makers of your business in a room with one of our digital marketing specialists for a 7 hour workshop, we will even come to you!
By the end of the day you will:
You could also receive vouchers for up to 50% of these cost (excluding travel) through the regional business partner network under the management capability development voucher scheme.