$3000 + GST

The day involves:

Developing customer personas

Understanding a potential customer's buyer journey

Building a marketing funnel

Creating a content plan for each stage of the inbound funnel

Getting found online (keywords and content)

Gatekeeping content (generating leads)

Basic sales follow-up activities


Does not include:

Travel costs



Invest in the growth of your business. 

Maximise your digital marketing efforts with a custom created marketing plan.

Let's set a date and get the decision makers of your business in a room with one of our digital marketing specialists for a 7 hour workshop, we will even come to you! 

By the end of the day you will:

  • Have developed 2 or more highly detailed personas for your top target markets
  • Created an outline for how these personas go about researching problems and solutions 
  • Developed a unique path towards purchase for each
  • Come up with a plan for content that meets a persona's needs when searching for solutions
  • Have a better understanding of the marketing channels needed to reach your audience
  • Considered the role of email, social media, blogging, websites, and forms in your planning
  • Built a plan around keywords needed to reach your target personas
  • Discovered the importance of gatekeeping content and which questions to ask at which stage
  • Have drafted a basic sales process for managing inbound enquiries
  • Outlined several software tools and resources to aid in executing the plan

You could also receive vouchers for up to 50% of these cost (excluding travel) through the regional business partner network under the management capability development voucher scheme. 


Let's do this together

Plan for the growth of your business by using the knowledge of our inbound marketing specialists to ensure you are getting the most out of your digital marketing planning.


Discover how marketing analytics could help you convert more leads and increase sales.

Learn More