You own it outright. The content, the HubSpot configuration, the automations, the guides — all of it is yours. Many clients move onto an ongoing maintenance programme after the sprint, which keeps the content library growing and the database engaged. But the sprint itself is a standalone asset that operates independently.
A complete marketing funnel
Built in four months, or less.
Most marketing resets. Every campaign starts from zero. The Compounding Funnel Sprint builds a permanent asset — a four-stage funnel that works for your best customer type, that you own outright when we're done.
THE PROBLEM
Your marketing resets every quarter
Most construction and building materials businesses we work with are not struggling with effort. They are producing content, running campaigns, attending trade shows, posting on social media. What they are not doing is building anything that compounds.
When the campaign ends, the results end with it. When the agency retainer stops, the activity stops. When the marketing manager leaves, the strategy leaves with them. Every quarter, the business starts from roughly the same place it started last quarter.
The Compounding Funnel Sprint is the structural answer to that problem. It builds the architecture that makes every month's effort more effective than the month before.
"We're well-regarded in the market. But I can't tell you which conversations last quarter turned into a specified project six months later, or which projects we missed because a competitor got their content in front of the buyer first."
HOW IT WORKS
Four stages. Built in sequence. For one customer type.
The funnel is built in reverse order, starting with the stage that produces the fastest commercial return and ending with the stage that drives new audiences into a system that's already working. Each stage depends on the infrastructure from the stage before it.
Month 1
Post-Funnel (POFU)
The social proof and CRM foundation. Case study, testimonials, post-sale nurture, and the decision-stage guide that captures buyers already looking.
Month 2
Bottom-of-funnel (BOFU)
Decision-stage content and conversion infrastructure. Sales enablement page, objection-led articles, and automated lead routing to your sales team.
Month 3
Middle-of-funnel (MOFU)
Consideration-stage content. A downloadable guide, landing page, and a four-email nurture sequence that moves warm prospects toward a decision.
Month 4
Top-of-funnel (TOFU)
Awareness content that brings new buyers into a funnel that's already working. Articles, social content, GBP optimisation, and a paid media brief.
Before any content is written, we run an ICP Opportunity Workshop — a scored, evidence-based session that identifies your highest-opportunity customer type and extracts the buyer intelligence your sales team holds. Every deliverable in the sprint is briefed from that session, not from assumption.
A complete four-stage funnel
Built for your priority customer type. Each stage connected to the next. Content that drives buyers toward a decision, not just awareness.
A configured HubSpot CRM
Lifecycle stages, ICP persona, deal pipeline, and automated lead nurture workflows. For the first time, you'll see which contacts are at which stage, and why.
A compounding content library
Eight or more articles targeting buyers at every stage of their decision Each one linked to the next. Each one still working twelve months from now.
A plan for your next ICP
At the Sprint Close session, we present your ICP Priority Map and recommended plan for your second customer type. The engine is designed to grow.
01
ICP Opportunity Workshop
A 90-minute facilitated session before the sprint begins. We score your customer types against five forward-looking criteria, extract the buyer intelligence your sales team holds, and lock the Q1 ICP and lead magnet topic. Nothing in Month 1 begins until this is complete.
02
Month 1 — Post-Funnel foundation
Your post-sale experience is audited. A case study is commissioned. The decision-stage guide is written, designed, and built in HubSpot with a landing page and automated nurture sequence. Your CRM is configured for this ICP.
03
Month 2 — BOFU conversion layer
Decision-stage articles are written and published. A sales enablement page is built incorporating the Month 1 case study. Lead routing automation connects new contacts to your sales team within 24 hours.
04
Month 3 — MOFU content
A downloadable guide is written and designed. A landing page and nurture sequence are built. Consideration-stage articles feed warm contacts toward the decision-stage conversion assets built in Months 1 and 2.
05
Month 4 — TOFU awareness layer
Awareness-stage articles are written. Organic social content is mapped and produced. Google Business Profile is optimised. A paid media brief is prepared for activation. The complete ICP dashboard is finalised.
06
Sprint Close
A 60-minute review session covering dashboard performance to date and a recommended plan for your next ICP — so the engine keeps building.
List
Compare
FULL SPRINT
Complete build
$29,500
8 articles across all four funnel stages
2 downloadable guides (BOFU + MOFU), copy and design
1 case study, copy and designed PDF
18 social posts — copy and designed creative
3 HubSpot automations, fully built and tested
13 email sequences loaded into HubSpot
Sales enablement page + 2 landing pages
Full HubSpot CRM configuration
4 monthly EDMs (Noise Filter structure)
Complete ICP dashboard + Sprint Close session
Google Business Profile optimisation
Paid media creative brief
LIGHT SPRINT
Focused build
$21,500
5 articles across all four funnel stages
2 downloadable guides (BOFU + MOFU), copy and design
1 case study, copy and designed PDF
9 social posts — copy supplied, client produces creative
3 HubSpot automations, fully built and tested
11 email sequences loaded into HubSpot
Sales enablement page + 2 landing pages
Full HubSpot CRM configuration
4 monthly EDMs (Noise Filter structure)
Complete ICP dashboard + Sprint Close session
Paid media creative brief
FULL SPRINTComplete build$29,500 |
LIGHT SPRINTFocused build$21,500 |
|
|---|---|---|
|
Articles
|
8
|
5
|
|
Case study
|
1
|
1
|
|
Social media posts
|
18
|
9
|
|
Post-sale audit
|
|
|
|
Monthly EDM
|
4
|
4
|
|
Downloadable guides
|
2
|
2
|
|
HubSpot Automations
|
3
|
3
|
|
Automated emails
|
13
|
11
|
|
Sales enablement page & landing page
|
3
|
3
|
|
HubSpot configuration
|
|
|
|
ICP reporting
|
|
|
|
Google Business Page optimisation
|
|
|
|
Complete ICP dashboard & sprint close session
|
|
|
|
Paid media creative brief
|
|
|
The Focused Build is suited to businesses with internal marketing capacity to produce social creative from supplied copy. If you're unsure which version is right for you, we'll work it out in the discovery call.
Good fit
+ Revenue between $5m and $50m in construction, building materials, joinery, and outdoor living
+ A sales team with real buyer conversations to draw from
+ At least one completed customer willing to participate in a case study
+ HubSpot already in place, or ready to invest in it
+ Ready to commit to one ICP for four months
+ Looking to own their marketing infrastructure, not rent it.
Not the right fit
− Looking for a quick campaign with immediate lead volume
− No existing customer base to generate case studies from
− Unwilling to commit a decision-maker to the ICP Workshop and approvals process
− Expecting results before the funnel is built
− Needs ad hoc, reactive marketing instead of a systematised process.
Ready to discuss your first Compounding Funnel?
If you like what you've seen so far then it could be worth chatting about how we can build a marketing asset that lasts. For an exploratory call where we'll work out whether we're a good fit for you simply send us some basic details using the form and we'll get back in touch within 24 hours.
Why do you build the funnel in that order?
Most agencies build awareness first and conversion infrastructure later. This is why most campaigns leave nothing behind — traffic arrives but has nowhere to go. We build from the bottom up: decision-stage conversion assets first, so that by the time awareness content is running, every new visitor flows into a system that was already working before they arrived.
What happens to the funnel when the sprint is over?
Do I need HubSpot already?
HubSpot is a hard requirement for the sprint. We are a platinum HubSpot solutions partner and the entire delivery infrastructure — landing pages, automations, segmentation, reporting — is built in HubSpot. If you don't have it yet, we'll confirm the right tier for your business before the sprint begins. HubSpot subscription costs are separate from the sprint fee.
How much time will this take from our team?
The ICP Opportunity Workshop is 90 minutes. Beyond that, the primary obligations are providing a case study customer contact in Month 1, approving the guide brief in Month 3, reviewing and returning content feedback within 5 business days of each delivery, and approving automation logic before each build begins. A named internal contact with approval authority is required throughout. The full obligations are detailed in Schedule B of the sprint agreement.
What if we already have some of this content?
We'll audit what you have in Month 1 and map it to the funnel structure. Strong existing content can be incorporated — particularly case studies, existing articles, or a guide that's already produced. Where existing content fits the brief, we'll use it. Where it doesn't, we'll produce new content to fill the gap. The sprint scope is fixed, so any existing content that replaces a deliverable reduces workload rather than reducing scope.
Can we build for more than one customer type?
No — and this constraint is by design. The ICP Opportunity Workshop identifies your highest-priority customer type and the sprint builds the entire funnel for that one audience. The compounding mechanism depends on specificity. Content that tries to speak to multiple customer types simultaneously speaks precisely to none of them. Once ICP 1's funnel is built, the Sprint Close session presents the plan for ICP 2.
What's the difference between a full build and focused?
Focused Build: Suited to businesses with internal marketing capacity that can build additional resources. Same four-stage structure and full infrastructure. Reduced content volume, with social copy supplied for client-produced creative.
Full build: Full content volume across all four stages, with designed social creative included. Built for businesses with no available marketing capacity to build the funnel.