We are specialists in Google Ads management

Google Ads Management

Looking to maximise your reach through Search Engine Marketing (SEM) with Google Ads? Our Google Ads programmes help businesses across New Zealand & Australia get found online and connect with their customers. 

What does Google Ads offer?

Google Ads puts your business in front of people actively searching for what you sell. It connects you with customers who are already looking for your products or services.

You can appear at the top of search results when someone types in relevant keywords, show visual ads across millions of websites, or promote your products directly in Google Shopping. The platform gives you control over who sees your ads based on location, demographics, and search behaviour, which means your budget goes toward reaching people most likely to become customers.

When to explore Google Ads:

  • When you want to increase your website traffic and leads quickly.
  • While you wait for your SEO efforts to gain traction.
  • When your competitors are also investing in Google Ads for popular search terms.
  • When competitors are targeting your brand name in Google searches.

What's a good budget for Google Ads?

There's no one-size-fits-all answer because it depends on your industry, competition, and goals. We generally recommend starting with at least $1,000 per month to gather meaningful data and make informed optimisations. The key is ensuring your budget is sufficient to generate enough conversions to understand what's working. 

Our Google Ads specialist will be able to advise what the average cost-per-click (CPC) is and what the impact is on the budget. Based on the data, a revised budget can be determined.

Google Ads management New Plymouth

Google Ads vs SEO

Google Ads

'Pay to play' - you spend money to be visible

Target keywords, phrases, people who have visited your website, or display ads on relevant media

Each keyword has a cost per click (CPC), and you are charged when someone clicks your advert

High visibility, and campaign budgets can be increased or decreased quickly

Competitors can 'beat' you with bigger budgets and better ad rank

 

Search Engine Optimisation (SEO)

Free to appear in Google's search results

Ranked based on relevance to the user's search

Cited as being more trusted by users than paid results & higher conversion rates once on your website

Takes months to gain traction, but is harder for competitors to challenge when done well

The top-ranked organic result gets 30% to 40% of all traffic for that search term

What does this programme include?

Our Google Ads programmes include fixed deliverables with the main variation being the budget we're overseeing.

Onboarding
and set up

 

Business research
Google products integration
HubSpot integration (if required)

With this service, you can focus on running your business while we get your account ready. 

We start by understanding your business goals, target audience, and what separates you from competitors. This isn't a tick-box exercise as it shapes every decision we make about campaign structure and targeting. This involves having access to your Google Products.

The next step is to ensure all the integrations to Google Ads are working correctly and to Google's best practices. 

We keep you informed at each stage, so you understand the strategy without needing to become a Google Ads expert yourself.

NB: We are able to create new accounts (if required) for the following Google Products: Google Ads, Google Business Profile, Google Tag Manager, Google Search Console, Google Analytics (GA4) and Google Merchant Centre (for E-commerce, if required).

Keyword research

Search volume research
Understanding competitors
Keyword list creation
Negative keyword list creation
Keyword match-type analysis
Campaign architecture
Ad extensions setup
Bid strategy analysis

Keyword research determines whether your ads reach people ready to buy or people just browsing. We focus on identifying high-intent keywords, the search terms people use when they're close to making a decision.

This means going beyond obvious keywords to uncover what your customers actually type into Google. We look at search volume, competition levels, and cost-per-click to find opportunities where you can reach qualified traffic without overpaying. We also identify negative keywords to exclude irrelevant searches and stop your budget from being wasted on clicks that won't convert.

The research phase is ongoing. As we gather data on what performs, we refine the keyword list to double down on what works and eliminate what doesn't. This continuous improvement is what separates campaigns that plateau from those that keep getting better.

 

Monthly monitoring

Keyword monitoring
Keyword adjustments
Ad copy optimisation
Bid strategy optimisation
Budget management
Competitor analysis
Support and insights

Google Ads isn't a set-and-forget channel. We monitor your campaigns regularly to catch issues early and capitalise on opportunities as they emerge. This includes checking performance metrics, adjusting bids to stay competitive, and pausing underperforming ads.

We also monitor shifts in search behaviour or competitor activity that may impact your results. If a keyword suddenly becomes more expensive or a competitor starts outbidding you, we discuss the issue with you.

Monthly monitoring also involves testing different ad copy, landing pages, and targeting options to incrementally improve results. Small improvements compound over time.

Monthly report

Overview of performance
Recommendations

Once the month is complete, we report on the full performance of each Campaign. You get to see top-line performance data, including aggregated performance, website traffic, and more.

Businesses on HubSpot can work with one of our specialists to create in-platform reports that show CRM contacts influenced, new contacts generated, and sales opportunities from Google Ads.

 

How does the planning process work? 

Our Google Ads Strategist works to do as much heavy lifting for you as possible. From conducting keyword research to performance optimisation and analysis your business can be rest assured we're making your Ads spend work as hard as possible.

Research phase

In this phase we're looking into potential keywords, phrases, and search terms that best align with an active buyer. These should be phrases used by someone actively looking for solutions. We present our findings and work with you to refine the list.

3 month sprints

Google Ads works best when algorithms have a chance to learn. We promote sprints of activity to ensure the data reflects actual campaign performance, and not seasonal fluctuations.

 

Proactive, not reactive

Our Google Ads strategist will make on-the-spot decisions to ensure the best deployment of your paid media budget. From pausing the spend on an inflated keyword to reinvesting the budget into those that are delivering results.

Results-led

If a campaign didn't drive the results we expected, we improve on it based on data.

Our Google Ads specialist can make amendments based on experience. These will be communicated in the report and the reasons why.

Realistic

Your marketing resources are finite and our planning reflects what's achievable for your business. We're focused on making your budget go as far as possible, rather than simply recommend you spend more each month.

Supportive

It's important that you understand the data each month. Therefore you will have the ability to book video calls with our Google Ads strategist to run through your questions, or discuss new campaign ideas.

Our Google Ads Strategist

Rakesh is our dedicated Google Ads Strategist. With over 15 years of experience managing Google Ads campaigns. His specialisation is in running Google Ads campaigns for small to medium-sized businesses.

From FMCG campaigns on Google Shopping to display, remarketing, and search campaigns across Australia and New Zealand, he's well versed in ensuring business success via Google Ads.

Looking to start Google Ads Management with a New Zealand-based Google Partner? Book a meeting with Rakesh using the link below.

Book a meeting

Google Ads management New Zealand

Google Ads Management Pricing

Starter

Perfect for businesses starting out with Google Ads on a focused budget.

  • Search, Display, Remarketing, Shopping & YouTube Campaigns
  • Budgets between $1,000 and $2,000 per month
  • Daily budget management
  • Monthly report
  • Onboarding & set up as described above
  • All keyword research as described above
  • Competitor Analysis

$350 p/m

Contact

Standard

Perfect for businesses looking to boost their brand visibility and lead generation.

  • Search, Display, Remarketing, Shopping & YouTube Campaigns
  • Budgets between $2,001 and $5,000 per month
  • Daily budget management
  • Monthly report
  • Onboarding & set up as described above
  • All keyword research as described above
  • Competitor Analysis

$700 p/m

Contact

Professional

Suited to businesses in competitive markets seeking high levels of growth from digital leads.

  • Search, Display, Remarketing, Shopping & YouTube Campaigns
  • Budgets between $5,001 and $10,000 per month
  • Daily budget management
  • Monthly report
  • Onboarding & set up as described above
  • All keyword research as described above
  • Competitor Analysis

$1,400 p/m

Contact
Custom digital marketing

Don't see what you're after?

If you're looking for a team of experts to support you in a tailored package then please contact us directly. We can create variations of the plans listed above, or create a bespoke package for you.

Talk to us about a custom programme

Frequently Asked Questions

Do I need to have HubSpot?

No you do not. While reporting and training is easier on a platform like HubSpot we will utilise the tools your implementation specialist feels most comfortable.

What's the minimum term?

We offer terms of 3, 6, 9, and 12 months with various discounts or perks available for longer terms.