SEO services in New Zealand and Australia

Search Engine Optimisation for Businesses

Over the past decade of delivering digital marketing solutions, we've become frustrated with SEO services. Filled with promise but lacking transparency we decided to change the game.

Increase traffic, leads, and sales with better rankings

SEO (Search Engine Optimisation) is the process of improving a website's visibility on search engine results pages. When someone searches for a keyword related to your business, SEO helps ensure your website is the top choice for users to click on. More visibility results in increased traffic, leads, and sales for your business.

For example, a company in London that offers storage, transportation, and distribution services could improve its website SEO to attract potential clients seeking supply chain solutions.

Another example is a contractor in Texas who aims to expand its client base, but finds competitors ranking higher for search terms like "agricultural contractors Texas". By optimising their website, they can outrank competitors and capture potential clients who would otherwise choose someone else.

SEO agency NZ and Aus
SEO agency NZ and Aus

92.47% of New Zealanders use Google as their preferred search engine

Google is the preferred choice for businesses aiming to achieve higher search engine rankings, given that 92.47% of New Zealand's internet users rely on it as their primary search engine. 

Google's algorithms prioritise ranking factors such as high-quality content, domain authority, page speed, and user experience. By aligning the correct strategies with these factors, businesses can increase their chances of achieving top rankings and driving meaningful results.

Working with our SEO services will ensure your business can leverage Google's platform to enhance your online visibility significantly.

Why businesses need SEO

If your business has a website, we believe it's crucial to have it optimised for search engines so that potential customers can easily find you in search results.

  • Increased traffic & conversions: With 5.44 billion internet users worldwide, increasing keyword rankings leads to higher positions in Google, resulting in increased traffic and ultimately more conversions for your website.

  • Cost-effective marketing: While paid advertising can cost tens of thousands per month to acquire traffic, SEO does not require ads to appear on Google. Research indicates that ranking in the top position organically could save between $2,000 and $22,000 per month in Google ad spend.

  • Higher credibility and trust: Websites that rank high in search results are often perceived as more credible and trustworthy by users.

  • Competitive advantage: Identifying gaps in your competitors' SEO strategies allows you to enhance areas where they may be lacking. We can assist you by conducting a comprehensive audit of your site.

  • Long-term strategy: Unlike paid advertising, which stops generating traffic once you stop paying, the benefits of SEO are long-lasting. Pages can acquire traffic for years after being optimised. 
SEO services

Top 3 Benefits Of Our SEO Services

Our approach minimises the risk you're taking investing in SEO and gives you real business intelligence, that you can understand, to make investment decisions. We can also track your results to measure the impact your investment has had.


Comprehensive audit

We analyse the companies trying to compete for business in the same product categories you've shared with us. We look at where you rank versus the competition and assess what they're doing to succeed.

Finally, we assess the business impact of improved search visibility and what that might mean for increased website sessions, contacts, and enquiries.

This is delivered in a comprehensive SEO Audit.


Business intelligence

The audit gives you real-world data on the market potential of strategic Search Engine Optimisation. You, as a business leader, can then ascertain which product/service categories are worth the investment, and which can be skipped.

The audit serves as a benchmark, which can be conducted at any time to see whether new competitors have entered the market and how you perform.


Results-based SEO

The SEO programme that follows the audit features a reduced-risk pricing structure. A lower monthly fee serves as a retainer while our proposal outlines key milestone events that unlock a performance bonus. If we don't deliver results, you don't pay the bonuses.

This helps the SEO programme pay for itself as the increased search visibility brings in more website traffic, which can increase leads and revenue.

What's Included In Our Programme:

We are not a 'one size fits all' SEO agency. We provide a tailored service that aligns with your goals to help you achieve maximum results for your business. Starting with an initial audit, we create a targeted strategy based on the data we gather.

Each website is different, but here are the types of services you can expect from us:

01. On-page optimisation

We provide on-page optimisation work to ensure each page is correctly optimised for search engines. Tasks include internal linking, keyword research, content structuring, optimising headers, adding missing meta descriptions and alt tags, and fixing any errors that push the needle. This can be performed directly on HubSpot, Shopify, Squarespace, and WordPress-hosted websites.

02. Position tracking & reporting

We track the positions of agreed-upon seed phrases and semantic keywords related to the services or products you offer. We provide monthly reports on these keywords, along with recommendations and updates on your website's progress.

03. Content creation

A website can't rank without high-quality content. We provide SEO writing services, including copywriting, landing page optimisation, article writing, and more. If you're looking for full digital marketing services, learn more about our managed marketing programme. 

04. UX & page speed optimisation

Good user experience is one of the most important ranking factors for SEO. Using our professional developer, we can improve page speed and user experience to ensure users stay on your website longer, reducing the bounce rate and increasing keyword positions. 

05. Off-page optimisation

We help increase your website authority by promoting it through credible directories, online communities, websites, blogs, and influencers related to your niche. This strategy enhances domain and page authority, leading to improved search rankings.

06. Technical SEO

We provide comprehensive technical SEO support to resolve issues related to indexing, enhance site architecture, optimise sitemaps, manage crawl bots, and more. These efforts ensure your website is technically sound and visible in search engines. 

SEO service costs

SEO Service Costs

Our SEO services are broken down into two costs, the SEO Audit and the ensuing SEO programme.

Each SEO audit costs $430 and is focused on one product/service category. 

Discover the SEO Audit

The ensuing SEO programme is developed from the audit. With the audit surfacing the level of competition, difficulty, and your current performance we're better able to customise the proposal based on the reality of the task ahead.

Some keyword categories may require a small amount of focused energy to yield a top-ranked position, others might take significant technical work to create a small improvement. You can make an informed business decision on whether the desired outcome is worth the investment.

Our SEO programme is unique in that it has a lower monthly cost than most SEO programmes, but features success bonuses if we reach pre-agreed ranking targets.

What sets us apart from other SEO companies?

Most SEO services charge a fixed monthly fee and chip away in the background at 'stuff' that might or might not work. After a few months, you could see results, but you could easily spend tens of thousands on a programme that's not generating traffic, and therefore leads.

We've created a unique service that is broken into two parts, so you can make informed business decisions on whether you even need to invest in SEO.

SEO Audit

The audit focuses on the products or services you want to grow and assesses Google to see how easy it will be to get near the top of search results. You can conduct as many audits as you need on as many business categories as desired.

Discover the SEO Audit

SEO programme

Based on your audit we create a custom proposal to help you achieve your goals. These goals are realistically set to what your business needs to succeed.

SEO service costs
SEO services

Trust our team of experts

Based in New Plymouth, New Zealand, Vanguard 86 is a certified Google Partner specialising in top-tier SEO services nationwide and in Australia.

Our team includes dedicated experts in SEO strategy, copywriting, programming, and advertising, collaborating to enhance your online visibility and drive targeted traffic to your website.

Whether you aim to outrank competitors for specific search terms or increase traffic to newly launched products or services, you can rely on our expertise to achieve optimal results.

Meet the team

Ready to take your SEO efforts to the next level?

If you like what you've seen so far then it could be worth chatting about your SEO. For an exploratory call where we'll work out whether we're a good fit for you simply send us some basic details using the form and we'll get back in touch within 24 hours.

Frequently asked questions

What is included in your SEO Audit?

Our SEO audit includes technical, on-page, and competitor analyses tailored to your business. We identify keyword opportunities, assess competitor strategies, analyse backlinks, evaluate page speed, and provide a detailed report with actionable recommendations to enhance your search engine rankings. Based on this analysis, we tailor an ongoing SEO programme to fit your needs, ensuring mutual agreement on the approach.


Discover the SEO Audit

How long does it take to get results?

SEO is a long-term marketing strategy, and results can vary based on factors such as competition, keyword difficulty, business niche, and Google algorithm updates. Ideally, we aim to see initial results within the first 3-6 months of launching our SEO campaigns.

Will AI replace SEO?

With the likes of ChatGPT and now Google's AI Gemini, the SEO landscape is shifting. However, we don't think AI will replace SEO; it will just affect the way it is implemented. There are still experts who need to make strategic decisions, and we don't see AI doing that for the foreseeable future. We are always keeping up with the changes Google and other leading SEO experts are making to stay ahead of the curve and provide the best possible services for our clients.

How will you tailor your SEO approach to my business and industry?

We understand that each website requires a unique approach to SEO. In our initial audit, we get to know your competitors, identify the keywords you want to rank for, analyse how your website functions, and assess the services or products you offer. From there, we work with you to create a strategic plan based on our findings

How will we know SEO is working?

We track our SEO programme's progress and provide clear monthly reports to ensure you understand the ongoing activities and results. The ultimate benchmark of success is increased search engine visibility (an improved rank). This results in increased traffic to your website for those searches, and ideally more leads.