SEO services in New Zealand and Australia

Search Engine Optimisation for NZ Businesses

Over the past decade of delivering digital marketing solutions, we've become frustrated with SEO services across New Zealand. Filled with promise but lacking transparency we decided to change the game.

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What's Included In Our Programme:

We are not a 'one size fits all' SEO agency. We provide a tailored service that aligns with your goals to help you achieve maximum results for your business. Starting with an initial audit, we create a targeted strategy based on the data we gather.

Each website is different, but here are the types of services you can expect from us:

01. On-page optimisation

We provide on-page optimisation work to ensure each page is correctly optimised for search engines. Tasks include internal linking, keyword research, content structuring, optimising headers, adding missing meta descriptions and alt tags, and fixing any errors that push the needle. This can be performed directly on HubSpot, Shopify, Squarespace, and WordPress-hosted websites.

02. Position tracking & reporting

We track the positions of agreed-upon seed phrases and semantic keywords related to the services or products you offer. We provide monthly reports on these keywords, along with recommendations and updates on your website's progress.

03. Content creation

A website can't rank without high-quality content. We provide SEO writing services, including copywriting, landing page optimisation, article writing, and more. If you're looking for full digital marketing services, learn more about our managed marketing programme. 

04. UX & page speed optimisation

Good user experience is one of the most important ranking factors for SEO. Using our professional developer, we can improve page speed and user experience to ensure users stay on your website longer, reducing the bounce rate and increasing keyword positions. 

05. Off-page optimisation

We help increase your website authority by promoting it through credible directories, online communities, websites, blogs, and influencers related to your niche. This strategy enhances domain and page authority, leading to improved search rankings.

06. Technical SEO

We provide comprehensive technical SEO support to resolve issues related to indexing, enhance site architecture, optimise sitemaps, manage crawl bots, and more. These efforts ensure your website is technically sound and visible in search engines. 

SEO service costs

SEO Pricing in New Zealand

These programmes range in price from $1,012 NZD per month to $2,296 NZD. Understanding which programme best suits your business depends on several key factors. These include your website's current rank, the level of competition in your sector, and the ease of optimisation your CMS offers.

Additional costs may occur. Common additional activities include:

  • Blog writing
  • Web page creation
  • Additional backlinks
  • Premium backlink acquisition

An example of premium backlink acquisition would be achieving a link to your website on a well-reputed website. The benefit of doing so is an increase in your domain authority, a key metric in achieving good SEO.

Why New Zealand businesses need SEO

If your business has a website, we believe it's crucial to have it optimised for search engines so that potential customers can easily find you in search results.

  • Increased traffic & conversions: With 5.03 million internet users in New Zealand, increasing keyword rankings leads to higher positions in Google, resulting in increased traffic and ultimately more conversions for your website.

  • Cost-effective marketing: While paid advertising can cost tens of thousands per month to acquire traffic, SEO does not require ads to appear on Google. Research indicates that ranking in the top position organically could save between $2,000 and $22,000 NZD per month in Google ad spend.

  • Higher credibility and trust: Websites that rank high in search results are often perceived as more credible and trustworthy by users.

  • Competitive advantage: Identifying gaps in your competitors' SEO strategies allows you to enhance areas where they may be lacking. We can assist you by conducting a comprehensive audit of your site.

  • Long-term strategy: Unlike paid advertising, which stops generating traffic once you stop paying, the benefits of SEO are long-lasting. Pages can acquire traffic for years after being optimised. 
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SEO agency NZ and Aus

92.47% of New Zealanders use Google as their preferred search engine

Google is the preferred choice for businesses aiming to achieve higher search engine rankings, given that 92.47% of New Zealand's internet users rely on it as their primary search engine. 

Google's algorithms prioritise ranking factors such as high-quality content, domain authority, page speed, and user experience. By aligning the correct strategies with these factors, businesses can increase their chances of achieving top rankings and driving meaningful results.

Working with our SEO services will ensure your business can leverage Google's platform to enhance your online visibility significantly.

Increase traffic, leads, and sales with better rankings

SEO (Search Engine Optimisation) is the process of improving a website's visibility on search engine results pages. When someone searches for a keyword related to your business, SEO helps ensure your website is the top choice for users to click on. More visibility results in increased traffic, leads, and sales for your business.

For example, a company in Wellington that offers storage, transportation, and distribution services could improve its website SEO to attract potential clients seeking supply chain solutions.

Another example is a contractor in Southland who aims to expand its client base, but finds competitors ranking higher for search terms like "agricultural contractors nz". By optimising their website, they can outrank competitors and capture potential clients who would otherwise choose someone else.

 Discover the SEO Audit

SEO agency NZ and Aus

Does SEO really work?

Effective Search Engine Optimisation is dependent on several factors, many of which you control.

Firstly, clear goals and realistic expectations are key. You may want to rank #1 for 40 keywords in Australia and New Zealand. This could be a realistic goal, but will depend on where you currently rank, and the level of competition for those positions in your sector. Clearly identifying the business-critical keywords is a strong starting point, and auditing the current situation.

You can start by testing your website's performance using our free online tool.

Grade your website

SEO service costs
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Is SEO relevant as ChatGPT grows?

This is a great question that only becomes more pertinent as AI use increases. Current analysis shows that AI is mostly used to ask questions and compare options in a hyper-personalised way, but that direct searches for solutions still take place within Google.

This landscape is changing but what we have seen is that SEO plays a key part in whether Large Language Models (LLMs) like ChatGPT can find and promote your website in its answers.

This means that SEO will always be a key part in your business's visibility strategy, even as user behaviour swings toward AI platforms. You can learn more about our AEO services (SEO for AI) and use our free online tool to assess whether AI is currently recommending your business.

Does AI recommend you?

Top 3 Benefits Of Our SEO Services

Our approach minimises the risk you're taking investing in SEO and gives you real business intelligence, that you can understand, to make investment decisions. We can also track your results to measure the impact your investment has had.

01

Research-based

The SEO audit shows the current situation for your business and the potential for growth within search engine results.

This enables you to see what the competition is achieving, and how many more leads you can get from an improved search presence.

02

Results-driven

Our success comes from delivering specific results. If our previous efforts yield no results we're fighting to find new ways to make you rank.

Once you reach a good rank we're focused on keeping you there. Others may try and take that spot, but we're here to beat them.

03

Self-funding

The programme can become self-funding. With more traffic and leads from organic search results, you achieve more sales, which is a win for us both.

Organic traffic often has a higher conversion rate as these visitors are looking for your solutions, meaning less work for the sales team.

SEO services

Trust our team of experts

Based in New Plymouth, New Zealand, Vanguard 86 is a certified Google Partner specialising in top-tier SEO services nationwide and in Australia.

Our team includes dedicated experts in SEO strategy, copywriting, programming, and advertising, collaborating to enhance your online visibility and drive targeted traffic to your website.

Whether you aim to outrank competitors for specific search terms or increase traffic to newly launched products or services, you can rely on our expertise to achieve optimal results.

Meet the team

Ready to take your SEO efforts to the next level?

If you like what you've seen so far then it could be worth chatting about your SEO. For an exploratory call where we'll work out whether we're a good fit for you simply send us some basic details using the form and we'll get back in touch within 24 hours.

Frequently asked questions

What is included in your SEO Audit?

Our SEO audit includes technical, on-page, and competitor analyses tailored to your business. We identify keyword opportunities, assess competitor strategies, analyse backlinks, evaluate page speed, and provide a detailed report with actionable recommendations to enhance your search engine rankings. Based on this analysis, we tailor an ongoing SEO programme to fit your needs, ensuring mutual agreement on the approach.

 

Discover the SEO Audit

How long does it take to get results?

SEO is a long-term marketing strategy, and results can vary based on factors such as competition, keyword difficulty, business niche, and Google algorithm updates. Ideally, we aim to see initial results within the first 3-6 months of launching our SEO campaigns.

Will AI replace SEO?

With the likes of ChatGPT and now Google's AI Gemini, the SEO landscape is shifting. However, we don't think AI will replace SEO; it will just affect the way it is implemented. There are still experts who need to make strategic decisions, and we don't see AI doing that for the foreseeable future. We are always keeping up with the changes Google and other leading SEO experts are making to stay ahead of the curve and provide the best possible services for our clients.

How will you tailor your SEO approach to my business and industry?

We understand that each website requires a unique approach to SEO. In our initial audit, we get to know your competitors, identify the keywords you want to rank for, analyse how your website functions, and assess the services or products you offer. From there, we work with you to create a strategic plan based on our findings

How will we know SEO is working?

We track our SEO programme's progress and provide clear monthly reports to ensure you understand the ongoing activities and results. The ultimate benchmark of success is increased search engine visibility (an improved rank). This results in increased traffic to your website for those searches, and ideally more leads.