Developing a Marketing strategy
Most consultants create a document, we help you create an action plan. We help companies in the construction manufacturing space define their target audience and create a plan for consistent lead acquisition.
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Marketing strategy: Our approach
Every marketing expert has their way of doing things, and ours is a little different to most. We focus on two things:
- A target customer
- A journey to take them on
This approach provides focus. By creating a strategic marketing plan focused on these two things we achieve what most marketing plans fail to do; drive real results.
By building the journey for one target audience, throughout every stage, you appear when they need you. You get warmer leads, that are more educated, and more ready to close. And your marketing gets to build something that works for years to come.
Businesses that benefit
Our strategy development is focused on businesses that sell into residential construction. We have extensive experience building plans and strategies that work. To check if this aligns with your business discover the sectors we service below.
// Structural & exterior
// Exterior living & landscaping
// Interior finishes & joinery
// Services & fittings
- Cladding manufacturers (aluminium, timber, composite, fibre cement)
- Roofing manufacturers (metal, tile, membrane)
- Window and door manufacturers
- Louvre and screening system manufacturers
- Garage door manufacturers
- Insulation manufacturers
- Structural steel fabricators
- Prefabricated wall and floor panel manufacturers
- Modular and prefab home manufacturers
- Framing system manufacturers (steel stud, LVL timber)
- Fencing and gate manufacturers
- Decking manufacturers (timber, composite, aluminium)
- Pergola and outdoor structure manufacturers
- Retaining wall system manufacturers
- Paving and hardscape manufacturers
- Outdoor fireplace and fire pit manufacturers
- Pool and spa manufacturers
- Irrigation system manufacturers
- Kitchen and bathroom joinery manufacturers
- Solid timber benchtop manufacturers
- Stone and engineered stone suppliers
- Flooring manufacturers (timber, vinyl, tile)
- Internal door manufacturers
- Staircase manufacturers
- Wardrobe and storage system manufacturers
- Skirting, architrave, and moulding manufacturers
- Tapware and sanitaryware manufacturers
- Lighting manufacturers and distributors
- Tile manufacturers and importers
- Cabinetry hardware manufacturers
- Ventilation and heat pump manufacturers
- Underfloor heating manufacturers
- Home automation and security system manufacturers
- Solar panel and battery system manufacturers
Marketing strategy services
Strategy Workshop
Our strategy workshop helps you to identify the best target audience for your services, and prioritise the content required to attract their attention. Commercially-aligned and delivering a plan to implement it's ideal for construction manufacturing businesses seeking for focus.
Common pitfalls of outsourced marketing strategies
We've seen businesses hire a consultant for their marketing strategy, and have seen why this can often fail. The challenge comes from the following:
- Intent gap between strategist and implementor
- Experience deficit in delivering outlined actions
- Irrelevant actions unsuited to business objectives
- Big ideas, with little grounding in reality
Both of our programmes solve this by suggesting real-world activities that we've seen drive real results.
Frequently asked questions
Marketing strategy bridges the gap between a business goal (like 10% revenue growth) and tactical actions (like updating your website).
As strategy and planning are integral to success both of our strategic marketing services crossover from ideation, to implementation. We create the ideas, but also the roadmap to follow.
Many people leverage the big names they've worked for to bolster their strategic credentials. Others highlight the fact they have hands-one experience. Going down either path can be harmful to your strategy, which is why we offer both.
Our senior strategist has worked for big names like Honda and Aston Martin, which gave insights into multi-million dollar global campaigns. But we've also been delivering marketing campaigns for SMEs across Australia and New Zealand for over 10 years. This means we know what works, and what doesn't.
This uniquely positions us to focus on a realistic strategy, that is cost efficient yet effective.