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We have created these useful guides and templates loaded with countless tips and tricks to help you elevate your marketing and achieve better results.
![Marketing guides by Vanguard 86 Marketing guides by Vanguard 86](https://www.vanguard86.com/hs-fs/hubfs/Content%20offer%20mockups/Rectangle%20336.png?width=728&height=483&name=Rectangle%20336.png)
Downloadable marketing guides
The guide to smarter SEO
![Ultimate guide to SEO best practices](https://www.vanguard86.com/hubfs/Content%20offer%20mockups/Smarter%20SEO%20gif.gif)
This guide is designed to help you rise above your competition and be found on Google.
Download your guide to smarter SEOThe ultimate email marketing guide
![How to guide for email marketing](https://www.vanguard86.com/hubfs/Content%20offer%20mockups/Email%20Marketing%20Guide%20gif.gif)
Learn the basics of good email marketing from planning to crafting and measuring results.
Download the ultimate guide to email marketing30 ways to generate more leads
![How marketing can generate more leads](https://www.vanguard86.com/hubfs/Content%20offer%20mockups/Lead%20generation%20guide%20gif.gif)
We expose 30 techniques marketers should utilise to increase leads and revenue.
Download the guide to these 30 techniques20 enviable inbound marketing examples
![Inbound marketing examples](https://www.vanguard86.com/hubfs/Content%20offer%20mockups/Enviable%20marketing%20examples%20gif.gif)
We've found great inbound marketing examples to serve as inspiration for your marketing planning.
Download these marketing examplesWhy you should invest in marketing
![Guide to why you should invest in marketing](https://www.vanguard86.com/hubfs/Content%20offer%20mockups/Why%20invest%20in%20marketing%20gif.gif)
Whether you're considering investing in marketing or you need help convincing others in your business, this guide holds the answers.
Download this guideMarketing metrics your boss actually cares about
![Marketing metrics your boss actually cares about](https://www.vanguard86.com/hubfs/Content%20offer%20mockups/Marketing%20metrics%20gif.gif)
Learn how to start reporting on the marketing metrics that matter to your business's bottom line.
Download the guide nowContent marketing basics
![Content marketing basics](https://www.vanguard86.com/hubfs/Content%20offer%20mockups/Content%20marketing%20gif.gif)
Learn the basics of content marketing and what you need to know to create your own strategy.
Download your guide to content marketingThe LinkedIn guide for beginners
![LinkedIn guide for beginners](https://www.vanguard86.com/hubfs/Content%20offer%20mockups/LinkedIn%20guide%20gif.gif)
Learn the basics of setting up a profile and getting started with using LinkedIn to promote your business and create new opportunities.
Download your beginners guide to LinkedIn![Test your website's performance](https://www.vanguard86.com/hubfs/V86-website-grader-tool-asset.png)
How well is your website performing?
See the strengths and weaknesses of your website in a matter of seconds using our free online tool. Learn where you need to invest to improve and get advice and recommendations you can take away and implement.
Grade it now →Editable templates and checklists
Case study template
![Case study template](https://www.vanguard86.com/hubfs/Content%20offer%20mockups/Case%20study%20template%20gif.gif)
Not sure where to start when writing a case study? This step by step guide has you covered.
Download your editable case study templateEmail marketing checklist
![Email marketing checklist](https://www.vanguard86.com/hubfs/Content%20offer%20mockups/Email%20marketing%20checklist%20gif.gif)
This checklist is full of tips and tricks to ensure your email is good to go before you hit send.
Download your email marketing checklistHow to build a buyer persona
![Guide to creating buyer personas](https://www.vanguard86.com/hubfs/Content%20offer%20mockups/Buyer%20persona%20guide%20gif.gif)
Learn how to build buyer personas to help you create marketing that really speaks to your target audience.
Download your guide to creating buyer personasContent mapping guide
![Content mapping guide](https://www.vanguard86.com/hubfs/Content%20offer%20mockups/Content%20mapping%20guide%20gif.gif)
Discover templates and rules to create content that your audience truly needs and actually wants to see.
Download your content mapping template