Vanguard 86 - transforming the way you think about digital marketing.

Vanguard 86 | Digital marketing agency nz

Our story

Vanguard 86 is an all-in-one digital marketing agency. With a focus on results through strategy and collaboration, we empower our clients to grow their businesses with inbound marketing technology, award-winning support, and inspiring content.

Founded in 2015 at a dining room table in Taranaki, the business has since grown to support companies across Australia and New Zealand. The team of 10 includes experts in design, web development, Google Advertising, email marketing, and SEO.

As time has passed one thing has remained the same - the team's passion for results. Regardless of whether our clients sell number 8 wire or rocket fuel we look to communicate the only thing that makes a difference to the sale; trust. We're pretty confident that no matter how the digital landscape changes that's the message that will always need to be marketed.

Digital Marketing Agency New Plymouth
Vanguard 86 is a team of marketing specialists

Who we are

Our team of digital marketers span over a dozen expertise areas. From Google Ads management to UX and copywriting for SEO we have built a team of experts for you to tap into, so you don't have to.

Thomas Emmerson Managing Director

Founder and director of Vanguard 86 Thomas brings experience from international brands such as Honda and Aston Martin. He has been a strong advocate for inbound marketing as the future of digital lead generation and sales for over a decade.

Managing Director
Thomas Emmerson owner of Vanguard 86
Thomas Emmerson
Lee Emmerson General Manager

Having earned over 20 HubSpot certifications, Lee is our most knowledgeable Hubspot user. Lee’s passion for people management, both internally and externally, ensures that Vanguard 86 continues to grow under her leadership.

General Manager
Lee Emmerson
Lee Emmerson
Hannah Enright Digital Project Manager

Hannah comes from a Campaign Management background at Trade Me, and has a strong knowledge of email marketing and automation. Hannah enjoys seeing clients' ideas come to life with targeted campaigns that get results.

Digital Project Manager
Hannah
Hannah Enright
Caitlin Ebert Campaign Manager

As a Campaign Manager, Caitlin manages our clients' monthly digital marketing efforts and works to create assets while delivering measurable results for their business.

Campaign Manager
Caitlin Ebert
Caitlin Ebert
Ally French Campaign Manager

As a Campaign Manager, Ally helps clients achieve their inbound digital strategies. With a background in media sales and client management, she understands what drives business and makes customers tick.

Campaign Manager
Ally French
Ally French
Samantha Legge Campaign Manager Samantha's relevant marketing experience includes studying marketing and accumulating over four years of experience as a marketing and events coordinator at WITT. Samantha possesses a passion for aesthetics and customer perception, finding fulfilment in contributing to achieving clients' goals. She adds value by proactively strategising ways to optimise clients' marketing efforts and enhance customer experiences, ultimately aiming for optimal results.
Campaign Manager
Samantha Legge HubSpot marketing
Samantha Legge
Kayley Wellington-Field Junior Campaign Manager

Kayley joins us from an exciting background in marketing being already familiar with agency life during her internship and marketing degree.

Beyond her creative prowess, Kayley is a strategic thinker, leveraging insights to optimise marketing efforts and drive tangible results. Her ability to adapt to emerging trends and identify innovative opportunities sets her apart in a fast-paced digital world.

Junior Campaign Manager
Kayley Wellington-Field digital marketing manager
Kayley Wellington-Field
Lottie Cordery Copy & Campaign Manager

Lottie is our resident copywriter, which means she enjoys exploring how words can trigger the best response from customers. She is passionate about writing to connect with the right people, and leaving a lasting impression.

Copy & Campaign Manager
Lottie is a copywriter for Vanguard 86
Lottie Cordery
Sam Lock Junior Campaign Manager

Sam comes from a background in Information Systems and Marketing, blending problem-solving with a creative flair to produce compelling assets. Sam finds joy in translating ideas into tangible successes for clients, constantly striving to add significant value by understanding their unique needs and challenges.

Junior Campaign Manager
Sam Lock HubSpot marketing agency
Sam Lock
Rakesh Patel Digital Marketing Specialist

An early career role working at Air New Zealand fed his passion for numbers. This has become instrumental in his work in search engine marketing. Rakesh is a Google Partner Specialist and expert in Google Ads.

Digital Marketing Specialist
Rakesh Patel Google Ads specialist at Vanguard 86
Rakesh Patel
Kate Ahern Digital Designer

As the agency's lead designer Kate is responsible for maintaining client brand standards and design direction. Kate is instrumental in creating campaign assets, both for digital and print.

Digital Designer
Kate Warner is a digital designer for Vanguard 86
Kate Ahern
Courtney Garrud Digital Designer

An extensive background in digital and print design has enabled Courtney to take her skills around the world, applying them to a diverse range of industries. From rebranding Cook & Bathe to designing retail assets for 100 Decjuba stores across Australia and New Zealand before finally working on the design team at San Diego Zoo, her journey has been varied and exciting.

Digital Designer
Courtney is a digital designer for Vanguard 86
Courtney Garrud
Amélie Gantois Digital Designer

Amélie is an experienced graphic designer with UI and UX at the centre of her design approach. Amélie's design philosophy is deeply rooted in the idea that every project has a unique story waiting to be told. Whether it's crafting captivating brand identities, designing sleek user interfaces, or illustrating striking visuals, she approaches each task with a blend of passion and precision.

Digital Designer
Marketing design New Zealand
Amélie Gantois
Joav Abraham-Beermann Developer

As our in-house developer Joav is responsible for website creation on the HubSpot CMS.

Developer
Joav Abraham-Beermann
Joav Abraham-Beermann
Want to be part
of the team?

We’re always on the lookout for great talent. From people with a passion for marketing to creative problem-solvers, there’s a place on our team for the right people.

Contact us
Thomas Emmerson owner of Vanguard 86
Thomas Emmerson Managing Director

Founder and director of Vanguard 86 Thomas brings experience from international brands such as Honda and Aston Martin. He has been a strong advocate for inbound marketing as the future of digital lead generation and sales for over a decade.

Lee Emmerson
Lee Emmerson General Manager

Having earned over 20 HubSpot certifications, Lee is our most knowledgeable Hubspot user. Lee’s passion for people management, both internally and externally, ensures that Vanguard 86 continues to grow under her leadership.

Hannah
Hannah Enright Digital Project Manager

Hannah comes from a Campaign Management background at Trade Me, and has a strong knowledge of email marketing and automation. Hannah enjoys seeing clients' ideas come to life with targeted campaigns that get results.

Caitlin Ebert
Caitlin Ebert Campaign Manager

As a Campaign Manager, Caitlin manages our clients' monthly digital marketing efforts and works to create assets while delivering measurable results for their business.

Ally French
Ally French Campaign Manager

As a Campaign Manager, Ally helps clients achieve their inbound digital strategies. With a background in media sales and client management, she understands what drives business and makes customers tick.

Samantha Legge HubSpot marketing
Samantha Legge Campaign Manager Samantha's relevant marketing experience includes studying marketing and accumulating over four years of experience as a marketing and events coordinator at WITT. Samantha possesses a passion for aesthetics and customer perception, finding fulfilment in contributing to achieving clients' goals. She adds value by proactively strategising ways to optimise clients' marketing efforts and enhance customer experiences, ultimately aiming for optimal results.
Kayley Wellington-Field digital marketing manager
Kayley Wellington-Field Junior Campaign Manager

Kayley joins us from an exciting background in marketing being already familiar with agency life during her internship and marketing degree.

Beyond her creative prowess, Kayley is a strategic thinker, leveraging insights to optimise marketing efforts and drive tangible results. Her ability to adapt to emerging trends and identify innovative opportunities sets her apart in a fast-paced digital world.

Lottie is a copywriter for Vanguard 86
Lottie Cordery Copy & Campaign Manager

Lottie is our resident copywriter, which means she enjoys exploring how words can trigger the best response from customers. She is passionate about writing to connect with the right people, and leaving a lasting impression.

Sam Lock HubSpot marketing agency
Sam Lock Junior Campaign Manager

Sam comes from a background in Information Systems and Marketing, blending problem-solving with a creative flair to produce compelling assets. Sam finds joy in translating ideas into tangible successes for clients, constantly striving to add significant value by understanding their unique needs and challenges.

Rakesh Patel Google Ads specialist at Vanguard 86
Rakesh Patel Digital Marketing Specialist

An early career role working at Air New Zealand fed his passion for numbers. This has become instrumental in his work in search engine marketing. Rakesh is a Google Partner Specialist and expert in Google Ads.

Kate Warner is a digital designer for Vanguard 86
Kate Ahern Digital Designer

As the agency's lead designer Kate is responsible for maintaining client brand standards and design direction. Kate is instrumental in creating campaign assets, both for digital and print.

Courtney is a digital designer for Vanguard 86
Courtney Garrud Digital Designer

An extensive background in digital and print design has enabled Courtney to take her skills around the world, applying them to a diverse range of industries. From rebranding Cook & Bathe to designing retail assets for 100 Decjuba stores across Australia and New Zealand before finally working on the design team at San Diego Zoo, her journey has been varied and exciting.

Marketing design New Zealand
Amélie Gantois Digital Designer

Amélie is an experienced graphic designer with UI and UX at the centre of her design approach. Amélie's design philosophy is deeply rooted in the idea that every project has a unique story waiting to be told. Whether it's crafting captivating brand identities, designing sleek user interfaces, or illustrating striking visuals, she approaches each task with a blend of passion and precision.

Joav Abraham-Beermann
Joav Abraham-Beermann Developer

As our in-house developer Joav is responsible for website creation on the HubSpot CMS.

Want to be part
of the team?

We’re always on the lookout for great talent. From people with a passion for marketing to creative problem-solvers, there’s a place on our team for the right people.

Contact us

What we stand for

01 Transparency

We believe in being open about what's working, and what's not - and that doesn't stop at marketing activities. From people to processes we want to ensure everyone is on the same page.

02 Relationships

We're interested in long-term partnerships that grow and build on previous successes. Our business grows when our clients are successful, and mutual respect and appreciation are key to success.

03 Uncomplicated

Marketing is a complicated field, but that doesn't mean working with us has to be. We untangle your goals, processes and needs into a digital marketing strategy that will deliver results.

04 Success

We don't chase vanity metrics. We look objectively at your goals and determine what's realistic, and what's going to make a difference. We're invested in your business's success and will strive to achieve your goals as if they were our own.

05 Teamwork

Ultimately we can only deliver great results if we all work together. We're an extension of your team and we need to work together to go as far as possible. All of the previous pillars are achievable if we work as a team.

Awards & recognition

Our results have been recognised at a global level, here are just a few of the awards we've won.

Netty Awards - 2024 Digital Marketing | Best SEO Content Strategy
Netty Award for best SEO content strategy
New Zealand Direct Marketing Awards - 2019 Marketing Financial Services | Silver Award
V86 wins silver at the New Zealand Direct Marketing awards
New Zealand Direct Marketing Awards - 2018 CRM Multi-channel | Bronze Award
V86 wins bronze at the New Zealand Direct Marketing awards
TSB Business Excellence Awards - 2017 Technology Excellence | Highly Commended
V86 is awarded highly commended at the TSB business excellence awards
Australasian Catalogue Awards - 2017 Multi-channel Mail Out & Inbound Campaigns | Highly Commended
V86 wins highly commended in the Australian catalogue awards 2017
HubSpot IMPACT Awards - 2017 Inbound Growth | Honourable Mention
V86 awarded Honourable Mention in 2017 HubSpot impact awards
Netty Award for best SEO content strategy V86 wins silver at the New Zealand Direct Marketing awards V86 wins bronze at the New Zealand Direct Marketing awards V86 is awarded highly commended at the TSB business excellence awards V86 wins highly commended in the Australian catalogue awards 2017 V86 awarded Honourable Mention in 2017 HubSpot impact awards

Partners not projects

Our team is your team. We're invested in your success and will always push to pursue the activities that have the greatest chance of helping you reach your goals.

We're naturally curious and want to explore the why behind what we're doing. We don't chase vanity metrics just to appease a board, we focus on the actions that will yield long-term sustainable business growth.

That's why we're careful about who we work with. When we work together it's a two-way partnership, because partners go further together.

Marketing specialists nz
Best marketing agency nz

Our promise

It’s not just about us, it’s about you and your business. We know that our success is fuelled by your success, so we prioritise your business' growth above all else.

Jonny Hornsey | ABC Sheds

Traditionally I have been a skeptic of digital marketing agencies, due to many broken promises and little ROI - but V86 have blown me away! Wouldn't hesitate recommending them to anyone.
- Jonny Hornsey, ABC Sheds

What we look for in our clients

Great work comes from a good partnership. To help discover if we're likely to be a good fit here's what we look for.

01 Looking to grow

We're a data-driven agency that focuses on marketing activities with a goal of increasing sales.

If we do our job right we'll be increasing the number of qualified leads your sales team has to follow up with, so it's imperative that you're business is looking to grow.

02 Trusting

We trust that you're good at what you do and we're looking to partner with businesses that trust we're good at what we do.

We'll look to you for industry-specific knowledge and partner that with an inbound marketing approach that we know works — trust us.

03 Long-term partnerships

Inbound marketing is an ongoing strategy. It takes time to build momentum and needs consistency to maintain its effectiveness.

We also get very invested in our partnerships and their success. Because of this we're looking for long-term ongoing partnerships.

Partner with our digital marketing agency

Ready? — Start working with us

If digital marketing is key to your success then we should be talking. Let's take the first step on our journey together.

Get started