With these graphs we wanted to show how inbound marketing, when managed properly, can help a business increase its leads.

The bottom line of the graph is pretty simple. It shows the enquiries this business had in 2016 and the top line shows 2017, which is when we started working with them.

Whereas the bottom line has a trendline that trends downwards our work with them has seen their annual enquiries trend upwards.

This shows the results inbound marketing brings.  When social media, blogging, email marketing and website conversions work together we can see significant improvements in the amount of leads a company has to turn into sales.

The top line of this logo shows how much the database has changed since we began working with this business.  It shows the total amount of people we’re marketing to by looking at their database size.  

Database growth is important as it means more people to market to, and it counters the natural decay a database goes through.

The bottom graph shows the click rates of emails since we took over (we came in at the lowest point towards the right of the graph).  

You can see the click rates (the engagements in an email) slowly heading downwards before bottoming out close to the lowest dip.  We came in just after the lowest drop and have been returning them to increased engagements since.

Here we want to show two key metrics, stylistically that provided some challenges so the results have actually been flipped.  

The top row, going from right to left, being the average cost per click this client is paying for their keywords.

Seeing this decrease is really good because it means we’re making each dollar go for longer, which means customers get more website traffic for their budget.

Also moving from right to left the bottom graph then shows the amount of visitors the website has had thanks to AdWords during the same period.

It shows that we’re bringing in more visitors and when compared to the top graph shows we’re spending less to achieve that.  This helps to remind us that we’re always looking to create greater efficiency in marketing, and treating client’s budgets as though they were our own.

In the graphs we look at the revenue generated that was influenced by inbound marketing campaigns we ran.  

In 3 months we’d generated $2.5m of influenced revenue over 3 clients over both graphs, that means the closed won deal is associated with a contact that engaged with one or more assets related to a given campaign which we created.

Not only can we see the revenue but also the name of each contact in the CRM that closed and the dollar value of each deal.