I was incredibly nervous. I'm not a sales person but as the agency has grown I've transitioned more from delivering the marketing into consulting new businesses on the benefits of inbound marketing and our services. So when the opportunity arose to join an 8 week bootcamp with one of the best sales trainers in HubSpot it was with trepidation that I leapt at the opportunity.
Whаt Іѕ Rеmаrkеtіng?
Rеmаrkеtіng іѕ a сlеvеr way tо connect wіth vіѕіtоrѕ to your website who may not have mаdе an іmmеdіаtе рurсhаѕе оr enquiry. It аllоwѕ уоu tо position targetted ads іn frоnt оf a dеfіnеd аudіеnсе thаt had рrеvіоuѕlу vіѕіtеd уоur website - аѕ thеу brоwѕе еlѕеwhеrе аrоund the іntеrnеt.
Image Source: dna.co.nz
The All Blacks are part of what it means to be a Kiwi, and it is especially exciting when the international games make it to the smaller New Zealand regions. Black and white starts appearing in shop windows, people are walking around the streets in their All Blacks jerseys and the hype starts increasing online as game time nears. The prestige of the All Blacks has shifted significantly – from national icon to a truly international brand.
PR is a form of marketing, kind of like how shoes are a part of an outfit. You may find that a slightly odd analogy, but bear with me.
You have a website and no doubt you invested in it with the aim of it bringing in enquiries or leads for your business. "Build it and they will come" you said to yourself. Well, you built it and where are the leads?
It should be easy enough, right? Just slap together a photo, a couple of posts, and expect the leads and customers to roll on in, right?
Wrong. If you're not creating a Facebook Page with a comprehensive strategy to get noticed, Liked, and engaged with, the chances of actually generating leads and customers from it are pretty slim.*
Buzz words such as inbound marketing, marketing automation and big data can make it sound like marketing is going through a bit of a identity crisis. Technology has been both the lifeblood of good marketing and its biggest challenge, with marketers struggling to know which bandwagon to jump on and being cautious to jump on them at all.
You may have heard the term 'inbound marketing' recently and wondered how it differs from 'normal' marketing. Well, we're here to help de-bunk the differences, if any exist at all.