While Thomas was sunning himself on a beach in Rarotonga Laura and Rakesh waited nervously for the results of the Technology Excellence Awards at the TSB Taranaki Chamber of Commerce Business Excellence Awards held at the TSB Stadium New Plymouth.
When a prospect identifies that they have a need they begin a journey of discovery in learning about solutions, and providers, that can meet that need. Every customer will be slightly different in how they prioritise the factors that make up their need and they will go through slightly different routes to finding the solution.
Inbound marketing closely aligns the strengths of good marketing with the needs of a hungry sales team better than most marketing practices. The secret sauce isn't in some new software, or by doing something completely revolutionary. Instead the success of inbound marketing lies in re-aligning the work you're already doing, and saying no to the stuff that simply doesn't work.
The stats are pretty staggering to support this.
38% of sales people say they struggle with prospecting. And whereas a good proportion of getting new business can be a sales role shouldn't marketing also be focused on bringing in new opportunities?
This isn't being helped by traditional marketing. Stats show that 59% of marketers say they provide salespeople with very high-quality leads, but only 25% of salespeople agree.
So why the disconnect?
Instagram has become an essential element of social media marketing. With 400 million users and over 80 million posts per day. Instagram is an extremely useful social media platform to take advantage of. While other social media sites like Facebook, Twitter, and LinkedIn each serve their own purpose, Instagram is a platform where you can show your company's human side through imagery.
Instagram has become an essential element of social media marketing. With 400 million users and over 80 million posts per day Instagram can be an extremely useful social media platform to take advantage of. But how do you know if it is right for your business?
I was incredibly nervous. I'm not a sales person but as the agency has grown I've transitioned more from delivering the marketing into consulting new businesses on the benefits of inbound marketing and our services. So when the opportunity arose to join an 8 week bootcamp with one of the best sales trainers in HubSpot it was with trepidation that I leapt at the opportunity.
Globally businesses have seen a slow transition from allocating their marketing budget from 'traditional' advertising routes and reinvesting some, or all of their budgets, to digital outlets. In New Zealand many businesses dip their toes in the water of digital advertising but are faced with several barriers to investing all, or more of their budgets in this emerging space.
Agencies that manage search engine optimisation or Google AdWords for businesses will proudly display their 'Google Partner' badge, but what exactly does it mean for you? Why should you care about someone being a Google Partner Agency?
Whаt Іѕ Rеmаrkеtіng?
Rеmаrkеtіng іѕ a сlеvеr way tо connect wіth vіѕіtоrѕ to your website who may not have mаdе an іmmеdіаtе рurсhаѕе оr enquiry. It аllоwѕ уоu tо position targetted ads іn frоnt оf a dеfіnеd аudіеnсе thаt had рrеvіоuѕlу vіѕіtеd уоur website - аѕ thеу brоwѕе еlѕеwhеrе аrоund the іntеrnеt.