Buzz words such as inbound marketing, marketing automation and big data can make it sound like marketing is going through a bit of a identity crisis. Technology has been both the lifeblood of good marketing and its biggest challenge, with marketers struggling to know which bandwagon to jump on and being cautious to jump on them at all.
You may have heard the term 'inbound marketing' recently and wondered how it differs from 'normal' marketing. Well, we're here to help de-bunk the differences, if any exist at all.
Whеn it comes to pay per сlісk (PPC) аdvеrtіѕіng, іt іѕ imperative thаt уоu get it right. These dауѕ you аrе соmреtіng with thоuѕаndѕ of companies not just in New Zealand but оn a glоbаl ѕсаlе. This means a small mіѕtаkе in уоur оnlіnе mаrkеtіng can rеѕult іn сlіеntѕ visiting your соmреtіtоr ѕіtеѕ аnd purchasing frоm thеm rather than vіѕіtіng уоur ѕіtе and buуіng frоm уоu.
When it comes to business, we always want to have it perfect so that money will just keep on pouring in. However, if you make mistakes, expect that downfalls can occur. Just like gaining customers, when you keep making mistakes, don’t expect your potential customers to flock to your business.
If you are using AdWords as one of your means in reaching and targetting your potential customers but it is not succeeding, then you may be using the AdWords mistakes that you should be avoiding.
You will no doubt want to achieve maximum ROI (return on investment) for the phrases or keywords that are most applicable and relevant to your business.
It is essential that you avoid certain mistakes that could result in poorly performing campaigns. These mistakes are discussed here:
It is said that we see up to 10,000 photos a day - this can be via magazines, billboards, strolling the internet and through our social media accounts. Of course, most people won’t actually recall seeing all 10,000 messages. This is because we’ve developed a screening process to ignore most advertising messages in fact less than 100 of them make it past our “attention wall” each day. This is why you must be creative, memorable, and engaging when choosing your images to post. Here are our top tips on how to help you create capturing imagery for your business that people will be sure to remember.
Creating a digital marketing strategy begins with understanding your core aim, from that you can create a plan of attack, set benchmarks and goals and measure at the end of the time frame whether the strategy has succeeded or not.
Lots of businesses sit under the category of digital marketing agency, and it can be confusing to understand which ones do what. This article will help you understand the different types and what they do so you can find the one that will help you best!
We've already covered 'what is content marketing' in a previous blog. Here we'll look at content marketing strategy and the routes you can take to winning more business with a great content marketing strategy.
Content marketing works best when intertwined with the prospects buyer journey. What we'll do here is follow the types of the customer buyer journey and give examples of how an overarching content marketing strategy can win business at each stage.
October is likely to be a massive month for a lot of marketing teams. That's because October is the rumoured month that Google is going to announce a new change to the warning it provides visitors going to a non-secure website.