THE Business Awards

While Thomas was sunning himself on a beach in Rarotonga Laura and Rakesh waited nervously for the results of the Technology Excellence Awards at the TSB Taranaki Chamber of Commerce Business Excellence Awards held at the TSB Stadium New Plymouth.

Levels of interest in marketing

When a prospect identifies that they have a need they begin a journey of discovery in learning about solutions, and providers, that can meet that need. Every customer will be slightly different in how they prioritise the factors that make up their need and they will go through slightly different routes to finding the solution.

In online marketing, buyer persona

How can inbound marketing increase sales?

Inbound marketing closely aligns the strengths of good marketing with the needs of a hungry sales team better than most marketing practices. The secret sauce isn't in some new software, or by doing something completely revolutionary. Instead the success of inbound marketing lies in re-aligning the work you're already doing, and saying no to the stuff that simply doesn't work.

The stats are pretty staggering to support this.

38% of sales people say they struggle with prospecting. And whereas a good proportion of getting new business can be a sales role shouldn't marketing also be focused on bringing in new opportunities?

This isn't being helped by traditional marketing. Stats show that 59% of marketers say they provide salespeople with very high-quality leads, but only 25% of salespeople agree.

So why the disconnect?

In inbound marketing, Sales

5 tips on how to use Instagram for business

 


Instagram has become an essential element of social media marketing. With
400 million users and over 80 million posts per day. Instagram is an extremely useful social media platform to take advantage of. While other social media sites like Facebook, Twitter, and LinkedIn each serve their own purpose, Instagram is a platform where you can show your company's human side through imagery.

In social media for business, Instagram for business, Instagram

Top 5 ways to know if Instagram is right for your business


Instagram has become an essential element of social media marketing. With
400 million users and over 80 million posts per day Instagram can be an extremely useful social media platform to take advantage of. But how do you know if it is right for your business?

In social media for business, Instagram for business, Instagram

Sales training with HubSpot

I was incredibly nervous. I'm not a sales person but as the agency has grown I've transitioned more from delivering the marketing into consulting new businesses on the benefits of inbound marketing and our services. So when the opportunity arose to join an 8 week bootcamp with one of the best sales trainers in HubSpot it was with trepidation that I leapt at the opportunity.

In marketing, Sales, HubSpot