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Blog

Writings on digital marketing from the V86 team

Finding customer pain points

How to identify customer pain points

Content marketing nz

How to create a content-focused marketing strategy

Hire a marketing agency

10 signs you're ready for a marketing agency

They ask, you answer explained

They ask, you answer - a practical explainer

Google ads mistakes to avoid

10 Common Google Ads mistakes

HubSpot pricing explained

HubSpot software pricing explained

How to create a Facebook page for business

How to create a Facebook page for business

HubSpot's CRM explained

The HubSpot CRM explained

What is a buyer persona

What is a buyer persona?

Best inbound marketing blogs

Our top inbound marketing blogs (so far)

Search Engine Marketing (SEM), how will it benefit me?

Search engine marketing explained

Digital advertising trends 2021

New Zealand digital advertising report 2021

Best sales LinkedIn profiles

Avoid these critical LinkedIn mistakes

Start generating sales opportunities from you LinkedIn account

How to get sales from LinkedIn

Learn how to increase your search ranking

How to improve your search ranking

How to increase your website conversion rate

How to increase your website conversion rate

Marketing budget for business

How to set a marketing budget

How to create a Facebook video

Best practice for creating Facebook videos

Which social media platform is right for your business? Find out here!

Which social media platform should I use for my business?

How to take great social media photos

Top 10 tips on taking photos for social media

Sales & Marketing Onboarding

HubSpot Onboarding Explained

Website platforms explained

Web design platforms explained

Instagram for business

How to use Instagram for business

Image licensing scams are on the increase, heres how to spot them.

Image licensing scams explained

Instagram for business

Is Instagram right for your business?

cloud based business software

Cloud-based sales and marketing tools

What does an SEO agency do?

What does an SEO agency do?

What is inbound marketing

What is inbound marketing?

Team collaboration meeting

Why partner with V86?

Business woman working on a laptop

Benefits of case studies

Review Tui

Tips for creating your 2020 marketing plan

10 tips for creating your marketing plan in 2020

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Marketing trends we expect to see in 2020

Digital marketing services in NZ are varied and complex. Here we explain the most common ones.

Common digital marketing services

Planning for business growth with a marketing strategy

Growing backwards: focusing your marketing strategy

Lead generation ideas for a sales team

Lead generation ideas for the digital age

Sales person checking digital devices

Moving sales to a digital age

how marketing can help sales teams

10 reasons why sales teams need digital marketing to fuel growth

Grow sales by investing in marketing

Sales growth through marketing investment

what's the difference between blogging and content marketing

Blogging vs Content Marketing – what’s the difference?

how to get more website enquiries

Increasing website conversions (enquiries & new contacts)

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How to build an email marketing list

Common email mistakes

9 common email mistakes (and how to avoid them)

How to stop emails from going into junk folders

Why your emails might be going to junk

How to stop negative online reviews.

How to get more online reviews

A marketing professional's first impressions of Pardot

award-winning digital marketing agency

Winning at the New Zealand Marketing Awards

digital marketing explained

What is digital marketing?

How do you know that your social media marketing is working?

How do you know that your social media marketing is working?

Visuals_Blog_60,000

Why are visuals so important in your marketing strategy?

How to create engaging digital ads

How to create engaging digital ads

nurturing leads

How can I use emails to nurture my leads?

this must be the place

Join Our Team!

How to monitor and track SEO results

How to create a social media strategy

How to create a social media strategy

7 ways you can use forms on your website

Why is writing so important in your content marketing strategy

Why is writing so important in your content marketing strategy?

How to effectively segment your email database

How to effectively segment your email database

how to use customer reviews

Where and how should I be using customer feedback?

Portrait of a group of panel judges holding score signs

What is domain authority and how does it impact my search rankings?

Creating CTAs that work and people want to click on

How can I create CTAs that people want to click?

negative reviews

What's the best way to respond to customer feedback?

What questions should I use in my customer feedback survey

What questions should I include in my customer feedback survey?

delighting customers for success

Why delighting your customers is so important for success

Marketing automation and lead nurturing are a match made in heaven

How marketing automation can help you attract and nurture leads

marketing automation how does it work?

How does marketing automation really work?

how to improve email marketing performance

How to create a high performing email

How can you use email marketing effectively

How can you use email marketing effectively?

What are the most important elements of content marketing?

What are the most important elements of content marketing?

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How Vanguard 86's unexpected journey has grown a community

Marketing automation explained

What is marketing automation?

generate ideas for content marketing strategy

How to generate ideas for your content marketing strategy

How to use storytelling in your content marketing strategy

How to use storytelling in your content marketing strategy

marketing automation hubspot vs pardot vs marketo

Marketing automation - HubSpot vs Marketo vs Pardot

too busy to do marketing

Hacks for time poor marketers

reasons to not hire a marketing person

Why you should consider outsourcing your marketing

being in sales and generating leads means being human

Lead generation for the modern sales person

content marketing for inbound marketing

Why should I increase my inbound marketing

adwords agency new zealand

Why get started with an advertising agency for Google?

inbound marketing not working

Why is inbound marketing not working?

GDPR and what it means for NZ businesses

content marketing consumers

The rebirth of content marketing

content marketing

What is Content Marketing?

marketing strategy day

Developing a marketing strategy

hubspot sales professional sequences

HubSpot Sales Professional Updates

inbound marketing stats 2018

30 reasons to switch to inbound marketing

Company April fools jokes

Top April Fool's jokes from companies in 2018

hubspot sales enablement

Hubspot Sales Enablement

inbound marketing growth story

Building leads for a Mortgage Broker

what is content marketing?

How to solve problems with content marketing

inbound marketing in a recession

How inbound marketing can save you in a recession

vanguard 86 bronze direct marketing awards new zealand

Bringing home bronze

Essential marketing blogs 2018

18 great marketing blogs to follow in 2018

inbound marketing or outbound marketing

What's the difference? inbound marketing vs outbound marketing

Why does my Google search rank keep changing?

Why am I not on the first page of Google

get HubSpot for free

How you can get HubSpot for FREE!

three young man siting on ground while modern video camera recording.jpeg

3 brands that nail video inbound marketing

Using HubSpot and need inbound marketing ideas?

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Need some HubSpot inspiration?

business to business marketing tips

B2B inbound marketing examples to blow your mind

Attributing sales to marketing - tools to help

Attributing sales to marketing - HubSpot tools to help

There's only 1 winner in Freemium (and it's not you)

nz marketing agency

How a big inbound marketing agency put us in our place

10 reasons why we love HubSpot

hubspot-gold-partner-agency

Grabbing Gold - HubSpot Partner Agency

THE Business Awards

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Levels of interest in marketing

How can sales and inbound marketing work together to generate sales?

How can inbound marketing increase sales?

Sales training with HubSpot

google-partner-adwords-agency

What is a Google Partner agency?

Businessman considering a brainstorm for marketing in cloudy landscape.jpeg

The Benefits of Remarketing

Show your support for the men in black without breaking the rules

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Why PR is a lot like shoes

SEO optimisation

Search Engine Optimisation (SEO) Rules to Follow

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Inbound marketing strategies

Inbound marketing vs outbound marketing

The Importance Of Google Ads Management

Creating a digital marketing strategy

Excited creative business people giving high-five in meeting room at creative office.jpeg

Types of digital marketing agency

Digital marketing

How a content marketing strategy wins new business

content marketing risk

Why your content marketing could fail come October

Pawn and king.jpeg

What is content marketing?

Google Shopping - How it can benefit your business?

The Trendz Outdoors Story

Poor Mailchimp management will cost you big

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Does product placement ever drive sales?

how can you avoid sales cannibalisation when launching a new product?

Can launching new products lead to sales cannibalisation?

Kiwi businesses are digitally lagging

Hand holding smartphone with colorful app icons concept.jpeg

Does marketing software work?

Google Shopping Ads

Young woman holding her head in pain suffering from a headache.jpeg

Have you got a HubSpot hangover?

identifying sales prospects

I haven't sold anything, and my boss couldn't be happier

What's the difference? Testimonial vs review

What's the difference? Testimonial vs review

Measuring marketing nightmare

How much should you pay a Digital Marketing Manager?

Link Building strategies for 2017

Are Buyer Personas Important?

Are SEO Techniques Important?

digital marketing courses

Digital Marketing Manager courses

Looking for a digital marketing manager?

Brand partnerships - Why we love them (and loathe them)

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How often should I send emails to clients?

rentention marketing

Why retention marketing should be your focus

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Marketing automation - the basics

Too busy to do marketing?

The SEO blackhole that keeps me up at night

How to get better search rankings (SEO)

Why Tesla's marketing makes it the new Apple

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