10 Common Google Adword mistakes

When it comes to business, we always want to have it perfect so that money will just keep on pouring in.  However, if you make mistakes, expect that downfalls can occur.  Just like gaining customers, when you keep making mistakes, don’t expect your potential customers to flock to your business.

If you are using AdWords as one of your means in reaching and targetting your potential customers but it is not succeeding, then you may be using the AdWords mistakes that you should be avoiding.  

You will no doubt want to achieve maximum ROI (return on investment) for the phrases or keywords that are most applicable and relevant to your business.

It is essential that you avoid certain mistakes that could result in poorly performing campaigns.  These mistakes are discussed here:

In online marketing, inbound marketing, google adwords, adwords, online advertising, ppc

Top 10 tips for taking photos for social media


It is said that we see up to 10,000 photos a day - this can be via magazines, billboards, strolling the internet and through our social media accounts.  Of course, most people won’t actually recall seeing all 10,000 messages. This is because we’ve developed a screening process to ignore most advertising messages in fact less than 100 of them make it past our “attention wall” each day. This is why you must be creative, memorable, and engaging when choosing your images to post. Here are our top tips on how to help you create capturing imagery for your business that people will be sure to remember.

In digital marketing, strategy

Creating a digital marketing strategy

Strategy: A plan of action or policy designed to achieve a major or overall aim.


Creating a digital marketing strategy begins with understanding your core aim, from that you can create a plan of attack, set benchmarks and goals and measure at the end of the time frame whether the strategy has succeeded or not.

In digital marketing, strategy