Google Shopping - How it can benefit your business?

If you are the owner of an ecommerce site, chances are that you have already had to grapple with Google and Search Engine Optimisation (SEO) to make sure to lead a steady stream of customers to your site to eventually buy your products. However simple as this sounds, we all know how difficult it can be and that a simple visit or click on your website is not the same as customers buying from you.

In google, google shopping, product placement, online advertising, ctr

The Trendz Outdoors Story

The Challenge


The challenges for Trendz were multi-faceted. There was a gap in understanding the types of clients they were marketing to, the buyer journey of those demographics, how to reach more customers, but an awareness that digital marketing was needed for the next stage in their journey. They had a website that wasn't generating leads and an ad hoc marketing plan that focused on outbound marketing but failed to address the online and inbound opportunities available to them.

Poor Mailchimp management will cost you big

New Zealand and Australian laws on emailing people that have unsubscribed from your mailing list are really tight.

Even big companies can fall foul of these laws. Flybe and Honda Motor Europe were both fined for breaching email consent laws and in late 2015 The Warehouse NZ also fell short of requirements and were fined close to $20,000 for their breaches.

So what are the laws, and why might Mailchimp be making it too easy for people to fall foul of the legislation?

In fines, email marketing, mailchimp