Is HubSpot good for SEO? 5 reasons why we think so
HubSpot is a great CRM for businesses, providing ease of use, scalability, and powerful tools to streamline sales, customer service, and operations.
With so many features, it's highly regarded for managing business processes.
But with its broad range of functionalities, how well does it support SEO?
HubSpot is a powerful tool for SEO, offering features suitable for both beginners and experts. It simplifies content optimisation, technical SEO, and the scaling of SEO efforts. Beyond the basics, it includes advanced capabilities like keyword tracking and lead generation, helping businesses make data-driven decisions aligned with their marketing goals.
HubSpot is a powerful tool for SEO, offering features suitable for both beginners and experts. It simplifies content optimisation, technical SEO, and the scaling of SEO efforts. Beyond the basics, it includes advanced capabilities like keyword tracking and lead generation, helping businesses make data-driven decisions aligned with their marketing goals.
However, this doesn't mean it's the right fit for every business. In this article, we’ll dive into HubSpot’s SEO capabilities, share our insights, and explain how it’s helped us, so you can make an informed decision about whether it's worth it for your business.
1.) Comprehensive SEO management in one platform
HubSpot makes managing SEO tasks incredibly efficient with its interface and integrated tools.
One of the standout features for me is the SEO recommendations tool. It's like having a built-in website auditor that highlights basic issues I can quickly fix, such as broken links, missing alt text, and image compression for faster loading times.
This tool is a huge time-saver when working on blog posts or landing pages, as it also provides more advanced recommendations, such as keyword optimisation, internal linking for pillar pages, mobile user experience improvements, content suggestions, and indexing updates.
While many CMS platforms offer similar features, HubSpot makes them significantly easier to implement.
This has allowed me to be more efficient, as I can focus on optimising content without getting bogged down in complicated technical details.
In comparison, platforms like WordPress come with a much steeper learning curve, especially because there are thousands of plugins that can change how each site operates.
Even with years of experience using WordPress, I still encounter challenges adapting to new plugins or troubleshooting issues that arise.
Every site feels slightly different, and it can be hard to know which plugins might conflict with one another or cause the site to slow down or crash entirely.
With HubSpot, I no longer need to worry about plugin conflicts or compatibility issues, which makes managing SEO far less stressful.
2.) Effortless technical SEO optimisation
If you struggle with coding or find the technical aspects of SEO intimidating, there are features on Hubspot that help make it easier.
For example, you can add schema markup to specific pages without writing any code, generate SSL certificates, and create sitemaps with just a few clicks.
For more complex issues, HubSpot provides developer recommendations that are clear and actionable.
This is particularly helpful when the technical requirements go beyond what a typical marketer can handle.
Instead of draining time trying to figure out the problem, you can pass these recommendations directly to a developer. HubSpot’s explanations allow developers to step in and address issues quickly and efficiently.
The platform also makes controls accessible, such as editable Robots.txt files and canonical tag implementation, which help you manage search engine crawling and indexing without the added complexity.
Another major advantage is HubSpot’s page builder for both mobile and desktop.
With Google placing increasing emphasis on Core Web Vitals, focusing on factors like user experience and page speed is essential.
HubSpot ensures that creating fast, responsive, and user-friendly pages is a straightforward process.
3.) Optimise content creation and strategy for SEO
If you’re struggling to build a content marketing strategy or deciding what blog posts to write, HubSpot offers excellent features to help you consistently create content that attracts traffic.
One standout tool is their topic cluster feature, which is key for building authority in your niche and boosting rankings for key pillar pages like service or product pages.
Here’s how it works…
Each topic cluster starts with a pillar page (a detailed piece of content that provides an overview of your main topic).
Supporting this page are subtopic pages or blog posts that explore related ideas.
These subtopics link back to the pillar page, and the pillar page links to the subtopics. This internal linking structure helps search engines understand your content’s relevance and hierarchy, improving rankings, while also making it easier for users to explore related content.
For example, using HubSpot’s keyword suggestions, we’ve created topic clusters around SEO services that have significantly improved our rankings.
This tool ensures our strategy aligns with SEO best practices while saving time.
Another exciting feature is their AI tools, which assist with creating titles, meta descriptions, blog content, and images.
Although I haven’t fully explored these yet, they show great promise for streamlining content creation and keeping up with the future of SEO.
4.) Actionable reporting and analytics for lead generation
HubSpot truly stands out with its tracking capabilities, offering detailed reporting on metrics like lead conversions, closed deals, and revenue attribution. It enables businesses to identify which marketing efforts deliver the most value, track individual customer journeys, and measure campaign ROI in real time.
For SEO, HubSpot helps pinpoint the pages driving conversions, such as form submissions, while providing insights into key metrics like bounce rate, page views, and device type. These data points allow you to uncover patterns related to user intent and engagement.
By analysing this data in conjunction with your SEO efforts, you can better understand which optimised pages are attracting the most valuable organic traffic and fine-tune your strategy accordingly.
This level of detailed, real-time tracking is invaluable for improving your SEO performance. With integration into HubSpot’s CRM, it ensures that lead generation and content optimisation remain aligned throughout the customer journey, supporting both immediate results and long-term business growth.
5.) Built-in A/B testing for continuous SEO optimisation
HubSpot’s A/B testing tools help keep your SEO strategy flexible.
Although A/B testing is not always the first thing that comes to mind for SEO, it can still produce valuable insights that impact indirect ranking factors.
By experimenting with elements like headlines, calls-to-action, images, or content layouts, you can see exactly how each tweak affects conversion rates.
This approach ensures your pages aren’t just optimised for search engines but also for real people, which is important if you’re aiming for higher rankings.
One thing that stands out about HubSpot’s A/B testing is how smoothly it connects with the platform’s other SEO and content tools.
For instance, you might test two versions of a landing page, tweaking keywords, meta descriptions, or internal links, then monitor how traffic and leads respond. It’s a data-based way to figure out what’s working and make improvements faster.
By consistently refining page elements based on test results, you can boost performance and user engagement at the same time. And because you can run new tests whenever something changes, it’s a lot easier to keep up with shifts in algorithms and user behavior, giving your strategy more staying power.
Is HubSpot good for SEO? (final verdict)
Yes, HubSpot is a strong platform for SEO, but I wouldn’t rely on it exclusively as an all-in-one SEO solution.
Its real power lies in combining CRM, marketing, and SEO features under one roof, making it easier to track leads, conversions, and overall performance.
The platform simplifies core SEO tasks like content optimisation, technical tweaks, and performance tracking without requiring deep technical know-how.
For businesses that want to streamline their marketing and sales efforts while still improving SEO, HubSpot can be a great fit. Features such as SEO recommendations, A/B testing, keyword tracking, and detailed reporting allow for ongoing optimisation and data-driven decisions.
However, if you need more in-depth or specialised SEO insights (like advanced competitor analysis or link-building tools), you might supplement HubSpot with additional SEO software.
If you're interested in learning how HubSpot can benefit your business, feel free to connect with a certified professional here.
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