What is Aircall?

What is Aircall?

What is Aircall?

Aircall is an industry-leading telecommunication platform, used for call tracking, internal collaboration, and customer communications. 

By eliminating the need for physical hardware and using a cloud-based system instead, Aircall makes it easy to streamline your processes and ensure everyone on your team is on the same page. 

In this article, we outline what Aircall is, what it does, and how it could be useful for your business. We also outline why we use Aircall at Vanguard 86, taking advantage of the seamless integration with HubSpot. 

Your introduction to Aircall

Aircall is a call tracking and telecommunication platform using cloud-based technology. That means there’s no need for physical desk phones and you can set up your entire team no matter where they’re based. 

Key Aircall features include: 

Phone System 

  • Toll-free numbers and international numbers
  • Call conference solution
  • Business hours
  • Voicemail
  • Call Routing and Interactive Voice Response (IVR)
  • Extensions and virtual call centre
  • Blocklist numbers
  • Business Text Messages - SMS & MMS


  • Shared Contacts
  • Warm Transfer
  • Shared Call Inbox
  • Call Commenting and Assignment

Call Centre 

  • Real-Time Modifications
  • Call Queuing
  • Ring Groups
  • Parallel Calls
  • Unlimited Concurrent Calls
  • Queue Callback
  • Time-Based Routing
  • Call Recording
  • Pause-Resume Recording
  • Conversation Centre


  • Call Transcription
  • Desktop Notifications
  • Ring on Speakers
  • Click to Dial
  • Forward-to-Phone
  • Custom Filters
  • Call Tags & Disposition Codes
  • After-Call Work
  • Power Dialer
  • CRM Integrations
  • Business Phone App for Mobile

Call Analytics

  • Analytics
  • Activity Feed
  • Call Monitoring Software
  • Call Whispering
  • Analytics+


  • Computer Telephony Integration (CTI)
  • Webhooks & API
  • Contact Synchronization
  • One-Click Set Up
  • Insight Cards

Admin and Security

  • Secure Authentication
  • User Roles

Artificial Intelligence and Transcription

  • Conversation Center
  • Call Transcription
  • AI-Generated Call Summaries
  • Key Topic Recognition
  • Talk-to-Listen Ratios

What is call tracking? 

Call tracking is the process of monitoring and analysing all phone calls from your team. This provides valuable insights into your team's performance and processes, allowing you to refine and improve based on real data. An effective call-tracking system like Aircall also enables your team to communicate from anywhere, anytime with ease. 

Monitoring your communications

Aircall allows you to monitor your team's performance and improve customer calls faster. Based on real data and conversations, this eliminates the guesswork and ensures you can develop a more consistent brand experience. 

Call routing and IVR

Aircall enables you to adjust routing rules so that all callers are connected with the right team straight away. Based on availability, the call will be directed to a relevant team member, rather than going to an impersonal answering machine.

Efficient communication

With Power Dialer, Click-to-Dial, and real-time coaching, Aircall speeds up your communication funnel. It integrates with your other business tools, meaning you can streamline processes and achieve a seamless customer pipeline. 

Collaboration from anywhere 

Whether remote, hybrid, or in the office, Aircall allows your team to stay connected. This encourages collaboration and accelerates productivity, ensuring everyone is kept in the loop. This also enables better communication with your customers, no matter where they are. 

Easy to use

With no need for physical hardware, the setup for Aircall is quick and easy. You can even sync it with other tools like Salesforce, Microsoft Teams, Shopify, and more. 

Why Aircall is the perfect partner with HubSpot 

Aircall has been installed over 10,000 times on the HubSpot Marketplace, making it the most popular telephony partner. It integrates seamlessly with numerous HubSpot features, including company records, contact activity, deals, reporting dashboard, workflows, calling, custom reporting, deals, phone support, and ticketing. 

Automatic call logging 

With HubSpot and Aircall working together, you can eliminate the need for manual data entry. The integration will automatically capture all inbound calls, outbound calls, missed calls, voicemails, and SMS, logging them into HubSpot Contacts, Companies, Deals, and Tickets.

Personalised insights and outbound dialing

Aircall will automatically pull data from your HubSpot CRM, including Contacts, Companies, Deals and Tickets. This will increase the efficiency of your outbound calling, using Aircall’s optional Power Dialer and click-to-dial features.

Workflows and reporting

To automate follow-up emails and other post-call tasks, you can build HubSpot workflows based on call information. This will save valuable time, automating the entire post-call and post-text process. 


Smartflows offer an intuitive way to build and manage call flows. You can add widgets, including audio messages, voicemails, time rules, and waiting music to create a better user experience for customers. 

Conversational Intelligence

Using the native AI in Aircall, you can easily view call and voicemail transcriptions. You can also leverage Tracked Terms from your transcripts to be actioned via HubSpot workflows.

Aircall and Vanguard 86 — Digital marketing agency NZ

Here at Vanguard 86, we hand-select every tool and company we partner with to optimise our processes. As a digital marketing agency in New Zealand, it makes sense for us to be pioneers in digital communication, making Aircall a natural fit for us. 

With its seamless HubSpot integration, we can use Aircall to monitor our calls, collaborate remotely, and communicate efficiently using the following features:

  • Automatic call logging
  • Personalised insights and outbound dialing
  • Workflows and reporting
  • Smartflows
  • Conversational intelligence

Get started with Aircall

As avid users of Aircall and HubSpot, we can assist your business with the onboarding and setup process. To get your team’s call tracking up and running sooner, contact us today or click below to find out more. 

Learn more about our Aircall partnership

Our partnership with Aircall is a testament to our commitment to excellence and our belief in leveraging the best tools in the industry to provide growth solutions for businesses. 

Learn more
Learn more about our Digital Marketing Agency partnership with Aircall