Luxury home builders needed a new website to showcase their brand.

Challenge

Specialising in affordable luxury homes, Location Homes are a trusted Taranaki building company, proud to bring a designer aesthetic into the financial reach of new home buyers. A home is a large-scale and highly emotional purchase, so the buyer wants to trust the company they are working with, and this comes from a website that establishes that trust. Location Homes needed a new website that not only built credibility with potential customers, but showcased their brand and their team as trusted experts in the new home building space.

Location Homes' original website was already on the HubSpot CMS, however it was hard to update, and no longer reflected the Location Homes brand. With an abundance of professional project photography and video at their fingertips, plus a number of affordable luxury house plans, the new website needed to capture their brand's sophistication while providing a seamless user experience. The new website needed to enable visitors to easily explore visual content, browse house plans, and engage with their services effortlessly, all while putting the Location Homes' team front and centre, further building trust and credibility.

Approach

Homes are highly visual real estate, and it's important for potential customers to get an accurate reflection of what they will be purchasing. By putting high-quality video and pictorial content at the forefront, we enabled website visitors to learn more about Location Homes' luxury range of new build plans, along with the company's unique selling points.

Staff are also a critical component of any building company, as they are heavily involved throughout the entire process. So while it was not only important to showcase the brand and Location Homes' range of luxury homes on the website, we needed to also bring the people into the spotlight. Allowing customers to get to know who they will be working with from day one not only adds credibility, but builds a more personal connection.

While design was a key element of the new website, careful consideration also needed to be had for usability. It was important that website visitors could quickly and easily find the information they need. Clear call-to-actions were also required on key pages to encourage online enquiries, and increase lead generation. As with any luxury yet affordable home, the design could not compromise the usability at its heart. 

Using the HubSpot CMS, we were able to design and then build a website reflective of the Location Homes' brand, with usability at its core.

Results

A completely new website with a refreshed look and feel has elevated the Location Homes brand to new heights. The use of their signature navy and gold colours throughout has resulted in a design that is not only attention-grabbing but sleek and sophisticated – perfectly matching the Location Homes ethos of luxury homes builders. 

Video and photography take centre stage across the entire website, telling a visual story to help showcase the range of services and house plans on offer from Location Homes. This captivates the visitor and encourages them to navigate throughout the website, to find the information that they need. 

Clear and prominent call-to-actions from filling in an enquiry form, to downloading a style guide or customising a Pod also provide the visitor with a next step to start their journey with Location Homes. Ensuring that the customer is thought about at every part of the process has resulted in a website that clearly communicates the value that Location Homes bring as experts in home design, all while showcasing the services they have to offer.