Strategic Marketing Direction & Support
You've hired a marketing professional. Now give them the senior guidance they need to succeed. Our Strategic Marketing Direction and Support Programme provides strategic oversight, accountability, and mentorship for businesses with an in-house marketing person who needs direction, not replacement.
The challenge you're facing
Your marketing person is talented and hardworking, but without senior strategic guidance, they're building the plane whilst flying it. They need a sounding board, not scrutiny.
Your leadership team values marketing but lacks the expertise to guide it effectively. Without senior oversight, marketing can become reactive rather than strategic, and your marketer has no senior voice to validate decisions, set priorities, or support their professional growth.
What Your Marketer Gains
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A senior mentor who's been where they are and can help navigate the political challenges of being a solo marketer
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Protection from strategy-by-committee and conflicting priorities - when the sales team wants one thing and operations wants another, you'll have strategic backup.
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Documented plans that prove their value when budget discussions arise and provide evidence of marketing’s impact.
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Professional development that accelerates their career by 2-3 years
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Reduced stress from having clear priorities instead of trying to do everything
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A senior voice advocating for marketing's strategic importance
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Portfolio-building work with measurable results
What your business gains
Your company
Marketing strategy that gets executed, not filed away
Clear visibility into performance and ROI
Confident decision-making priorities
Strategic marketing direction without the six-figure salary
Your marketer
Guidance from senior experts
Professional development and career growth
Tools and frameworks to prove their value
Reduced isolation and increased confidence
Quarterly Strategic Alignment
We meet with your leadership team and in-house marketer to align marketing priorities with business objectives. Your marketer gains clear direction, while your business received dedicated time to focus on direction.
Our expertise is applied to your business goals accelerating the path to success. Marketing receives a documented roadmap to follow creating synergy and accountability.
Monthly Marketing plan
A detailed marketing plan for the activities we recommend undertaking is created. In consultation with you, we discuss the key business priorities and any additional marketing activities that the digital assets may need to support. This can often include your attendance at trade events, or company milestones.
This marketing plan is shared with you for feedback and approval. Your in-house marketer leads the implementation using your exiting resources. This enables them to have a structured plan of activities each and every month.
Monthly Marketing report
Once the month is complete we report on the full scope of work completed, the results, and the insights gained from this activity. You get to see top-line performance data from multiple platforms while our experts dive into the why behind the numbers.
If you haven't created structured marketing reports before these become the centre for future discussions on marketing strategy and direction.
We utilise the data from these reports to influence your marketing strategy. By unearthing actionable insights we optimise our campaign activity to drive your business growth.
Ongoing Support
When your marketer is facing a challenge they have regular access to marketing expertise. Weekly sessions improve accountability and overcoming obstacles. We review progress against the marketing plan, and maintain momentum.
Professional Development
As we work with your marketer we identify areas for focused development. This will include specific lessons within the HubSpot Academy, and joint analysis of real assets, or data from reports.
Our monthly plans are built upon a foundation of quarterly strategic planning. During your quarterly planning session, we work together to map out the direction for the upcoming three months. This is your opportunity to look ahead, consider priorities, and shape the strategic direction before any monthly plans are created.
You'll have the chance to review and provide input on the quarterly plan before it's finalised, ensuring it fully aligns with your business objectives.
Once approved, each monthly plan is then developed to deliver on this agreed quarterly direction. We understand that business needs can evolve, and we're happy to make adjustments for genuinely unforeseen circumstances or emerging opportunities.
However, our process is designed for clients who are prepared to engage thoughtfully during the quarterly planning phase. Significant changes to monthly plans that arise from reconsidering decisions already made, rather than from new circumstances, can compromise delivery timelines and strategic momentum.
Our approach works best when:
- You actively participate in quarterly planning sessions.
- You review and consider the quarterly direction thoroughly before approval.
- Monthly adjustments reflect genuine changes in circumstances rather than shifts in strategic thinking.
3 month sprints
Business needs change, but marketing builds on consistency. To ensure businesses are agile, but also compound activity into long-term success we work in sprints. We cover these off in your quarterly planing meetings.
KPI led
Our marketing strategy focuses on performance gaps, as well as continuing momentum in high-performing areas. If your website's conversion rate is holding back your lead generation, our strategy will focus on improving this focus area.
Proactive, not reactive
Results-led
Realistic
Supportive
The financial benefit
Hiring a full time, experienced marketing manager will cost between $100,000 to $120,000 per annum [source]. Our programme combines the same strategic guidance, accountability, and analytics for less than $35,000 per annum. This frees up business owners and senior management to focus on other aspects of the business.
Strategic Marketing Programme
For businesses with an isolated marketer needing strategic support and development.
- Quarterly planning session with a senior marketer
- Marketing plan review
- Marketing report meeting
- Weekly check-in with a campaign manager (30min p/w)
- Professional development (2hrs p/m)
Request Pricing
Don't see what you're after?
If you're looking for a team of experts to support you in a tailored package, then please contact us directly. We can tailor the programme to suit the needs of your business and team.
Talk to us about a custom programme →No you do not. While reporting and training is easier on a platform like HubSpot we will utilise the tools your implementation specialist feels most comfortable.
Marketing person:
- Quarterly planning session - 2-3 hours every 3 months
- Marketing plan review - 1 hour each month
- Marketing report meeting - 1 hour each month
- Weekly check in - 30 minutes per week
- Professional development - 2 hours per month
Total per sprint: 21.5 hours (1hour 45 minutes per week average).
Senior management:
- Quarterly planning session - 2-3 hours every 3 months
- Marketing plan review - 1 hour each month
- Marketing report meeting - 1 hour each month
Total per sprint: 9 hours (45 minutes per week average).
We offer terms of 3, 6, 9, and 12 months with various discounts or perks available for longer terms.