Digital marketing is a term that describes all of your online marketing efforts. From your website, email marketing, blogging to social media your business needs every piece working in harmony to deliver results. What are those results? We believe marketing should be focused on sales. It should bring more visitors to your website, more people to your social media, more enquiries to your business, and more sales.
The majority of New Zealanders rank internet-based sources for information gathering as more important than traditional media like TV, newspapers and radio. Being visible on search engines like Google, Yahoo and Bing enables your business to be found easily by new customers.
Digital marketing uses Search Engine Optimisation to increase a website's rank on search engines, making the business easier to find. This is done by harnessing other digital marketing activities such as blogging, website optimisation and linking.
57% of B2B marketers say that SEO generates more leads than any of their other marketing initiatives. (Junto, 2017)
The average cost per lead (when compared to advertising) drops 80% after 5 months of consistent inbound marketing. Attracting new people to your business is the beginning of your inbound marketing funnel. When they reach your website and online channels you need to convert them into contacts and add them to your CRM.
By creating engaging content you can capture leads. These leads can then be nurtured by email marketing and consultative sales communications.
68% of online buyers will spend considerable time reading content published by a brand they are interested in.
The ultimate goal of sales-focused digital marketing is lead generation. Combine bringing in more visitors, converting them into contacts in your CRM, and a new form of lead identification and your sales team is empowered to close more deals than ever before.
Sales enablement involves synchronising your marketing efforts with your sales team's needs. Identifying good contacts for follow-up enables more opportunities to be closed before they have even enquired. This gives you an advantage over the competition.
Whether you've done no digital marketing or a lot, getting it right can sometimes feel like running on snow. Knowing how to get better results, identifying which pieces aren't working and figuring out where you need to invest is never easy. Sometimes you can feel like you're putting in a lot of effort in to get very small returns. It's because of this that we decided to be the digital marketing agency with a difference.