11 Best SEO Companies in New Zealand

At Vanguard 86, we pride ourselves on trying to be the best SEO company in New Zealand.

Our dedicated team of experts leverages years of experience to deliver effective strategies that drive real results for our clients nationwide. However, we also recognise our country is home to many talented SEO agencies, each with unique expertise and innovative approaches.

This article will introduce you to some of the best SEO companies in New Zealand, showcasing their strengths, specialised services, and how they help businesses successfully navigate search engine optimisation. 

Whether you're looking for local SEO, technical expertise, or comprehensive digital marketing solutions, these companies have the talent to guide you to success.

We've worked with some well-known names across Australia and New Zealand, with impressive results to back us up. Our small but talented team includes experts in design, web development, copywriting, Google Advertising, email marketing, and, of course, SEO.

We offer a tailored, hands-on approach to SEO that improves key metrics such as keyword rankings, commercial traffic, lead generation, and sales.
We always begin with an SEO audit to determine the best approach for each client, ensuring optimal results in the shortest possible time.

From there, we implement the strategy by focusing on tasks such as content creation, page speed optimisation, UX improvements, on-page optimisation, technical SEO, and more!

Feel free to check out our uniquely priced SEO programme, or reach out if you would like to schedule an audit.

Pure SEO

One of the ‘OG’ SEO companies founded in New Zealand, Pure SEO is a certified Google Partner. This large company has offices in Auckland, Wellington, and Australia.

Their services include consultation, audits, competitor analysis, reporting, and other SEO tasks. They also specialise in Conversion Rate Optimisation, Pay Per Click, Content Marketing, Analytics, and General Online Advertising. 
Like most reputable companies, they focus on whitehat strategies and work with small businesses, eCommerce brands, enterprises, and businesses that acquire customers internationally.

They operate in-house and have a diverse range of clients, including companies in snowboarding, kitchen supplies, delivery services, pizza businesses, and more.

Firefly Digital 

Firefly Digital has offices in Auckland, Christchurch, and Melbourne. They offer a wide range of services including technical SEO, website audits, keyword research, on-page, off-page optimisation, as well as local SEO. In addition, they provide social media marketing, Google Ads management, UX design, and web design services.

As a white hat agency, Firefly Digital focuses on SEO strategies that are fully compliant with search engine guidelines, helping clients avoid manual penalties from platforms like Google.

They have worked with a variety of clients, including pet brands, sports brands, and restaurant chains, ranging from startups to large international companies.

Their team has experience with various CMS platforms such as HubSpot, Shopify, and Webflow, ensuring they can adapt to the needs of businesses of all sizes.

Chalk & Cheese

Chalk & Cheese is a small team based in Auckland that delivers services nationwide.

They use industry-standard tools such as Semrush, Google Analytics, and Google Search Console to provide a wide range of digital marketing services. These include UX design, WordPress development, social media advertising, and more.

Their SEO services focus on content writing, keyword research, prioritising competitive high-traffic and commercial intent keywords. They also specialise in on-page optimisation and driving measurable results, with a particular emphasis on local SEO strategies.

INCITE Digital

With eight years of SEO expertise, INCITE has been helping businesses across New Zealand and Australia. They use industry-standard SEO tools to provide solutions across different industries, including AI, SaaS, food and beverage, fashion, blockchain, and more.

INCITE has worked with startups, mid-sized companies, and large enterprises. They focus on SEO growth through content marketing strategies. Additionally, they help businesses integrate SEO systems within their marketing teams, allowing them to take full control while only needing external support when necessary.

Offering flexible monthly packages, their services range from competitor research and content planning to SEO audits, local SEO, and complete SEO management.

Clickthrough SEO 

Founded in 2009, Clickthrough is located in Orewa on Auckland’s North Shore. They offer a unique service by limiting their SEO client base to 20 Auckland businesses, with only one client per industry. 

Their custom SEO packages cover on-page optimisation, local map optimisation, SEO product descriptions, off-page work, training, and more, depending on the package selected. Additionally, they offer services in Google Ads, AI, GenAI, GA4, and social media marketing.

The team combines long-term strategies with cost-efficient methods to achieve short-term ROI.

The Web Guys NZ

Based in Parnell, Auckland, The Web Guys serves clients across New Zealand, including Christchurch, Wellington, Hamilton, Tauranga, and Queenstown.

They are a small team of experts, including SEO specialists, account managers, and developers. Their services focus on SEO-driven website design, citation building, local SEO optimisation, and content strategies. They work with businesses in industries like trades, construction, e-commerce, financial services, tourism, and healthcare across the country.

Their approach begins with understanding your business, website, and objectives. After conducting a comprehensive audit, they develop an SEO plan that includes keyword research and competitor analysis, followed by an off-site strategy to enhance visibility.

Team Empathy

Team Empathy is an SEO company known for being friendly, easy-going, and strongly focused on ethics.

Each month they contribute part of their profits toward tree planting and carbon reduction projects. Their SEO strategies aim to improve website rankings, increase traffic, and generate more leads while helping convert those leads into customers. 

They offer a straightforward, effective strategy broken into tiers: Google Business Profile optimisation, website optimisation, backlink acquisition, and content creation. As a ‘purpose-driven business’, they have driven results for industries like lawn care, EFTPOS, and travel adventures.

Fabric Digital

Located in Rosedale, Auckland, Fabric Digital provides comprehensive SEO services, including Local SEO, Product SEO, backlink building, online reputation management, and copywriting. They serve clients across New Zealand, from Auckland to Queenstown, Christchurch, Hamilton, Tauranga, and Wellington.

Fabric Digital focuses on driving revenue through a combination of technical on-page improvements and carefully selected off-page strategies, tailored to meet each client's specific needs.

Their team begins by assessing your website's structure, backlink portfolio, keyword density, and metadata. From there, Fabric’s SEO experts develop and implement a custom SEO strategy.

Zib Digital 

Zib Digital is a digital marketing agency based in New Zealand, primarily focused on SEO. With over 15 years of experience and a team of more than 60 specialists, they cater to businesses of all sizes, from startups to larger enterprises. Their client portfolio spans various sectors, including construction, real estate, and delivery services.

The agency begins by conducting thorough research to understand target audiences, including their search habits and interests. This research helps them identify relevant keywords and effectively structure websites for better rankings.

By optimising website architecture and developing content that resonates with users, Zib Digital ensures that important pages are easily accessible to search engines.

Numero Agency

Founded in August 2016, Numero is focused on helping businesses grow. Their SEO services include keyword messaging, code structure, schema markup, website load speed, backlink building, content writing, and enhancing user experience.

Similar to us at Vanguard 86, they offer a “no results, no fee” type of model. However, it's essential to check the specifics since their definition of results may vary. Ours specifically relates to pricing that revolves around positive keyword rankings.

They also have account managers who collaborate with clients, providing reports and assisting in scaling efforts to align strategies with business objectives.

What to consider when choosing an SEO company in NZ

Before you inquire about SEO services or invest in a company it’s important to take in these considerations first. To increase your chances of working with a team of experts who understand your business, and can drive the best results possible.

• In-house or outsourced: Agencies can charge substantial fees while outsourcing their work to countries with lower costs. It's essential to check whether the company operates in-house or relies on outsourcing.
• Ensure deliverables: Every website requires different SEO strategies to succeed. The company you hire must develop a tailored approach with specific deliverables designed to achieve your desired results. Beware of First-Position Guarantees: Companies that guarantee first position within a certain time frame should be approached with caution. While promising results is one thing, guaranteeing the top position is unrealistic.
• Transparency: Hire someone open and honest, not someone who uses jargon to keep you hooked. There should be clear communication about what’s working, what isn’t, expectations, capabilities, and more.
• Business understanding: A significant part of SEO focuses on content, which demands a deep understanding of the subject matter being created or optimised. A reputable company should ask numerous questions about your business to gain a comprehensive understanding. This approach helps in crafting a targeted strategy and ensures that everyone understands.

Selecting the right company ensures your SEO campaign is successful

Whether you choose a large agency with a wide range of skill sets or a more specialised agency that focuses on specific skill sets, the key is finding a team that understands your unique business needs and can deliver measurable results.

New Zealand offers a wealth of talent in the SEO industry, and the companies highlighted in this article each bring something valuable to the table.

At Vanguard 86, we are proud to stand among the best SEO companies in New Zealand. Our focus is on delivering tailored strategies that drive growth, increase visibility, and, most importantly, generate real results for our clients.