It is said that we see up to 10,000 photos a day - this can be via magazines, billboards, strolling the internet and through our social media accounts. Of course, most people won’t actually recall seeing all 10,000 messages. This is because we’ve developed a screening process to ignore most advertising messages in fact less than 100 of them make it past our “attention wall” each day. This is why you must be creative, memorable, and engaging when choosing your images to post. Here are our top tips on how to help you create capturing imagery for your business that people will be sure to remember.
- Using Grid Lines - a photo where the subject is in the centre of the image is a thing of the past and quite frankly just not that interesting. The rule of thirds is a photographic composition principle which encourages you to divide your photo in to thirds to get 9 spaces. By focusing your subject using the intersections or along the lines, your photo will be more balanced, level and appealing on the eye.
To switch the grid on: IPHONE - go to “Settings”, choose “Photos & Camera,” switch “Grid” on. SAMSUNG GALAXY - Launch the camera app, go to “Settings,” scroll down and switch the “grid lines” option “on”.
- Focus - make sure you tap on the screen to focus the subject, it also ensures that your lighting is optimised.
- Negative Space - simply refers to the areas around and between the subjects of an image and it can help take a good photo to GREAT! By including empty space in a photo, your subject will stand out more and evoke a stronger reaction from your viewer. What does negative space look like? It’s often a large expanse of open sky, a large wall, empty field.
Source: Charlotte Curd Photography
- Don't Zoom In - if you're shooting from a distance it can be very tempting to zoom in on your subject. However by doing so your image can appear grainy, blurry or pixelated. Alternatively try and get as close to your subject before you capture your photo then you can crop and edit it later on. This will help you retain a good quality image and it is always easier to play around or optimise a larger image.
- Editing - don't be afraid to edit a photo. There are a number of great apps out there that help you take a 'good' photo to a 'great' photo that is more visually compelling. Filters are also a great tool and found on most social media platforms. For food photography "Foodie" is a great app with filters customised for different food types. Pho.to is another great app for retouching facial photos. VSCO is another free camera app as well as a photo-editor this app can help you to create a unique style for your images.
- Keep your lens clean - Our phones are tossed in our pockets or purses, touched all day with sticky fingers, and could almost always benefit from a swipe with a lens cloth. Having a dirty lens can result in an image being blurry instead of nice clean and crisp.
- Pick your Style - find your style and stick to it. By having a cohesive social media page this can help showcase your brand.
Source: The Virtue
- Use Natural Light - aim to use diffuse light as your images will come out significally better, such as cloudy days and a low sun tend to be preferable to shooting. Photographing directly into the sun creates harsh shadows and can result in losing a large portion of the subject you are wanting to capture. However by playing around with the angle and getting it right you can create some beautiful shots.
Source: et vous
- Taking Candid Shots - product images can be a great way to showcase your products but over time can become boring and uninteresting if posted all the time. Mixing it up with candid shots can bring a fun and personal element to your brand and your followers/customers will enjoy the mix of content.
Source: Nike Woman
- Have fun and don't be afraid to be creative - the most important thing to remember is to have fun and don't be too serious. By remembering the above tips and applying them to your shots you will find your engagement will increase and even help result in SALES!!
If you're keen on adding more photography to your content marketing but don't know where to start why not try downloading our free content mapping guide. Then you can plan some excellent and stunning imagery to support your new content plan.