What is HubSpot? We explain the software and its benefits.

What is HubSpot?

What is HubSpot?

HubSpot is a world-leading CRM, or Customer Relationship Management platform. In a nutshell, HubSpot is your one-stop shop for all your customer data, marketing, and sales needs.
As the power of AI and technology continues to evolve, more and more businesses are turning to tools like HubSpot for support. HubSpot streamlines your processes, creates transparency for everyone on your team, and equips salespeople with the tools they need to convert leads. 

In this article, we explain what HubSpot is, the advantages of using it for your business, and the various tools you’ll gain access to. 

What is HubSpot? 

HubSpot is a Customer Relationship Management (CRM) platform designed to make your business run smoothly. It is an all-in-one hub for you to manage the following tasks:

  • Converting leads
  • Managing customer interactions
  • Automating processes
  • Closing deals
  • Integrating customer data
  • Tracking sales funnels
  • Monitoring communication

In simple terms, HubSpot is a centralised location for all your company’s marketing, sales, and customer management. 

HubSpot features

The HubSpot CRM includes an array of helpful tools and features to make your job easier. 

Recently, HubSpot introduced a series of hubs that curate these tools depending on your business needs. These include:

HubSpot Marketing Hub

This marketing software enables you to generate leads and automate your marketing. The key features of Marketing Hub include AI-powered social post and email generation, advertising, and analytics. You can connect with leads at the right time and in the right place across email, landing pages, social media, forms, live chat, ads, and more.

  • Email Marketing — Create, send, and track email campaigns.
  • Social Media Management — Schedule and monitor social media posts.
  • Lead Generation — Forms, pop-ups, and lead capture tools.
  • Marketing Automation and workflows.

HubSpot Sales Hub

This easy-to-use sales software leverages AI to help close deals. It features sales engagement tools, deal management functionality, reporting and analytics features, payments, quotes, and the capability of automating pricing and quoting. It also has a range of coaching tools, such as call coaching, and seamless integrations with over 1,400 external tools.

  • Sales Automation — Automate tasks like email follow-ups and task creation.
  • Sales Analytics — Measure performance and create sales reports.
  • Email Sequences — Schedule a series of personalised emails.
  • Pipeline Management — Visualise the sales pipeline.
  • Live Chat and Conversations — Engage with customers in real time.
  • Calls — Dial out of the HubSpot CRM straight from a contact record.

HubSpot Service Hub

This customer service software allows you to scale support and drive retention. Key features include an omni-channel help desk, AI chatbot, and a customer success workspace. Powered by AI, this makes it easy to provide personalised support and self-service solutions, increasing your customer retention and customer health scores.

  • Customer Service Tools — Manage customer inquiries and support tickets.
  • Knowledge Base — Create and manage a self-service knowledge base.
  • Customer Surveys — Gather valuable customer feedback and insights.
  • Automated Workflows — Automate follow-up tasks.

HubSpot Content Hub

This all-in-one content marketing software helps you create and manage your marketing content. Key features include content remix, brand voice, AI-powered content creation, lead capture tools, a scalable CMS, video and podcast hosting, A/B testing, SEO recommendations, advanced analytics, reporting, and more.

  • AI-powered content creation — blogs, landing pages, emails, and more.
  • Content management — Website building, multilingual content, SEO tools.
  • Lead capture – Workflows, email sequences, personalisation.
  • Analytics — Measure content performance, track conversions.
  • Content distribution — Social media integrations, email campaigns.

HubSpot Operations Hub

This operations software leverages AI to help you manage your data efficiently. Key features include data sync, programmable automation, data curation, and data quality tools. This provides a unified view of all customer interactions so you can deliver frictionless customer experiences.

  • Data Synchronisation — Sync your data across different applications.
  • Programmable Automation — Customise your workflows with code.
  • Data Quality Management — Cleaning and managing your data.

HubSpot Commerce Hub

This B2B commerce software is designed to help you collect payments and automate your billing. Key features include invoices, subscriptions, quotes, payment links, and revenue reporting. You can also integrate seamlessly with over 1,400 tools, including Quickbooks and Stripe.

  • E-commerce integrations — including Shopify, WooCommerce, and more.
  • Automate billing — Streamline invoicing, quotes, subscriptions, and more.
  • Order management — Track shipments and handle returns.
  • Analytics — Track sales, revenue, and customer behaviour.

HubSpot benefits

So why choose HubSpot? Below, we outline some of the principal advantages HubSpot will bring to your business.  

Connected customer experiences

HubSpot is your company’s central source of truth, empowering your teams to form deeper relationships with individual customers. With improved data storage and clarity, you can achieve company-wide alignment, offer personalised customer service, and increase customer retention. 


With AI-powered reporting and smart analytics, it’s quick and easy to track your business's performance on HubSpot. By tracking your performance, it’s also easier to make informed decisions and adjustments to grow your business and boost sales. 

Time savings

With automation and AI, HubSpot does all the hard work for you so that your team can focus on providing personalised experiences for customers. By using HubSpot’s tools to complete all the time-consuming tasks, your skilled team is free to direct their experience and expertise towards more valuable work. 

Help Centre and Knowledge Hub

HubSpot has a wealth of knowledge to help you make the most of its tools, including a community forum, articles, academy training videos, and developer documentation. You can also work with a certified Solutions Partner like Vanguard 86, who will provide helpful insights tailored to your needs. 


HubSpot has developed a range of tools powered by artificial intelligence (AI). These AI features are designed to streamline your day-to-day and help your business grow better. 

For example, HubSpot AI assistant integrates with all the HubSpot products, allowing you to generate copy for blog posts, social posts, marketing emails, and more. Another example is ChatSpot, which is a conversational bot that provides unique insights based on real-time data, from competitive research to keyword rankings.

Integrations and tools

HubSpot has over 1,400 integrations with other tools and applications, across sales, marketing, customer service, and more. Popular integrations include WordPress, Facebook, Slack, Mailchimp, Zapier, Salesforce, and Stripe. 

Impressive ROI

A tech stack that integrates all CRM tools sees a 2.7 times higher return on investment. That’s because a CRM that is easy to use is 2.1X as likely to result in high company growth. At HubSpot, the Annual ROI Report shows that after 1 year, customers acquire 129% more leads, close 36% more deals, and have a 37% improvement in ticket closure rates. 

HubSpot setup service

Our HubSpot onboarding service is designed to onboard your business onto the HubSpot platform, with our team doing all the legwork for you. This includes a face-to-face training day, database upload, 90-day support, and a range of services, including: 

  • Database audit and upload
  • Custom fields created
  • Default fields
  • User creation & role assignment
  • List creation
  • Database segmentation
  • Tracking code set-up
  • Form set-up
  • Lead scoring set-up
  • Process automation
  • Sales pipeline stage creation
  • Report dashboard creation

While HubSpot offers onboarding, most businesses don’t have the time to complete this. That’s why we do all the work, allowing you to make the most of your HubSpot platform sooner. We can lend our expertise and streamline the transition, ensuring your investment pays off as quickly as possible.

Get help setting up your HubSpot

If you're wanting to start using HubSpot, we realise that not every business has the time to complete this process in-house. Contact us to book a HubSpot setup service, and we'll do all the work to help you get set up, so you can make the most of your HubSpot platform as quickly as possible.

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Contact us to book a HubSpot setup service