What is HubSpot Content Hub?

Have you seen the latest HubSpot updates? Among them was an easy-to-miss update to CMS Hub as it was relaunched as a brand new hub, Content Hub. 

In this article, we explain what the new Content Hub is and how it could benefit your business. We also cover how this has changed from HubSpot's CMS hub, providing a more specialised set of tools focused on content marketing. 

HubSpot includes a range of tools to make your job easier, broken down into different hubs for varying business needs. These include:

• HubSpot Marketing Hub
• HubSpot Sales Hub
• HubSpot Service Hub
• Hubspot Operations Hub
• HubSpot Commerce Hub
• Hubspot Content Hub

Each focuses on a different department, but all link inextricably to the foundational HubSpot CRM. The cost of these ranges from thousands of dollars a month to a free version of HubSpot, with scaled-back functionality.

What is Content Hub?

Launched in April 2024, HubSpot Content Hub has replaced the CMS Hub. The new version is far more than just a CMS, providing extensive web analytics, powerful website design, content marketing management, generative AI, and content production tools. After 6 months of using the content tools, customers report a 99% increase in inbound leads. 

In a nutshell, Content Hub is a specialised content marketing software to create and manage your marketing content in one centralised place. With HubSpot’s website building, multilingual content, and SEO tools, it’s easy to manage your content and distribute it across various platforms. Let’s explore some of these new features in more detail.

Content remix

Creating marketing content is a huge time drain, often taking days to complete a single asset (we’d know!). Fortunately, the Content Remix repurposing software was designed to adapt assets across multiple channels, with little time or effort from your team. 

Using generative AI (Gen AI), HubSpot can create blog articles, social posts, and even podcast episodes — all from your existing content. It’s not perfect, as shown by this generated preview, but it is a clear indication as to where HubSpot is heading.

This enables you to reach wider audiences, maximise your competitiveness, and reach customers wherever they are. You can also explore new content channels with minimal difficulty. 

Brand voice

Branding and consistency are critical, especially in content marketing. That’s why HubSpot has developed a brand voice software that writes in your brand's unique voice. This tool enables you to create on-brand content at scale while protecting the unique tone of your company.

AI content creation

With HubSpot’s integrated AI, Content Hub allows you to generate copy for blog posts, images, voice-driven content, and more. Entire campaigns can be created, scheduled, and published. HubSpot is now experimenting with AI-driven video generation as well.

Lead capture tools

Using HubSpot forms, workflows, and email sequences, you can sync leads with your CRM. You can also personalise your assets with the form data and use thousands of field types to customise the appearance and functionality of your form. 

Podcast hosting

You can create podcasts by uploading pre-recorded audio files or using AI-generated audio. If you have Content Hub Professional, you can create up to 5 podcast shows with a maximum of 1,000 episodes per account. If you have Content Hub Enterprise, you can create up to 50 podcast shows with a maximum of 1,000 episodes per account.

SEO recommendations

In the SEO tool, you can scan all live pages for recommendations on search engine optimisation (SEO) to increase organic traffic to your website. Recommendations are organised according to their impact on your site, the technical difficulty of resolving them, and suggestions on who is best positioned to resolve them. 

Reporting and analytics

The AI-powered reporting and smart analytics make it quick and easy to track your content’s performance. This also allows you to make informed decisions to adjust your strategy and generate more leads. 

Content distribution

HubSpot has over 1,400 integrations with other tools and applications, including WordPress, Facebook, Instagram, LinkedIn, and MailChimp. This makes it easy to distribute your marketing content however you like, including social media posts, email campaigns, and more.

Is Content Hub compatible with Marketing Hub, Sales Hub, Service Hub, Commerce Hub, and Operations Hub?

When you use two or more HubSpot products, your data is automatically connected so you can track the entire customer journey. These products are powerful on their own and even better when paired together. 

HubSpot has also identified the excellent pairing that Content Hub Professional and Marketing Hub Professional make and is offering a discounted bundle for a limited time only. Talk to a member of our team to explore pricing options with HubSpot.

HubSpot NZ 

Our HubSpot onboarding service is designed to onboard your business to the HubSpot platform, with our team doing all the legwork for you. We specialise in onboarding small to medium-sized businesses onto the following hubs:

• Marketing Hub Professional
• Content Hub Professional
• Sales Hub Professional
• HubSpot CRM

Our HubSpot onboarding services include face-to-face training via Zoom, instructional videos and advice, ongoing 90-day support, and a range of additional services tailored to your business.  

We do all the heavy lifting and share our expertise to streamline the transition, ensuring your investment pays off sooner. 

Get help setting up your HubSpot

HubSpot Partners

At Vanguard 86, we have been a HubSpot agency since 2017, helping clients across New Zealand and Australia leverage the platform to drive business growth. We’ve been adapting our marketing services to meet the needs of businesses, focusing on using HubSpot Marketing Hub and Content Hub to deliver consistent, data-driven marketing services. 

We choose to work with HubSpot because it solves dozens of pain points, integrating every tool into one seamless platform. Find out more about our HubSpot partnership and the benefits it offers by clicking below.