Copy the code below and paste it in place of the code in the stylesheet in order to make these changes affect all your pages.

{% color "melody" color="#ff5140", export_to_template_context=True %} /* change your site's color here */

{% color "harmony" color="#ff5140", export_to_template_context=True %} /* change your site's secondary color here */

{% set topHeaderColor = "#209fd9" %} /* This color is solely used on the top bar of the website. */

{% set baseFontFamily = "Open Sans" %} /* Add the font family you wish to use. You may need to import it above. */

{% set headerFontFamily = "Open Sans" %} /* This affects only headers on the site. Add the font family you wish to use. You may need to import it above. */

{% set textColor = "#565656" %} /* This sets the universal color of dark text on the site */

{% set pageCenter = "1100px" %} /* This sets the width of the website */

{% set headerType = "fixed" %} /* To make this a fixed header, change the value to "fixed" - otherwise, set it to "static" */

{% set lightGreyColor = "#f7f7f7" %} /* This affects all grey background sections */

{% set baseFontWeight = "normal" %} /* More than likely, you will use one of these values (higher = bolder): 300, 400, 700, 900 */

{% set headerFontWeight = "normal" %} /* For Headers; More than likely, you will use one of these values (higher = bolder): 300, 400, 700, 900 */

{% set buttonRadius = '40px' %} /* "0" for square edges, "10px" for rounded edges, "40px" for pill shape; This will change all buttons */

After you have updated your stylesheet, make sure you turn this module off

ATTRACT NEW PEOPLE TO YOUR BUSINESS

Find out how to CONVERT those visitors to leads

Convert

Identify

Working out who you're trying to reach is the first step in ensuring you create marketing that brings them to you. 

Free Guide

Keywords

Finding out the keywords your potential buyer personas use to search for you or your products helps you identify the phrases you need to build a content strategy around.

Use those keywords in the right place in your website and other channels to help your personas find you.

 

Blog

Whether you sell directly to consumers or to other businesses you're still selling to people.  At some stage the vast majority of prospects go online to research a potential purchase.

Creating blog content that answers their questions, and integrates keywords that your personas use will help you appear before more potential customers.

Social Media

Being on the same social media platforms as your target buyer personas will help you appear as they're digesting similar content to what you're producing.

Publishing your blog articles, case studies and updates to social media helps you find new followers in an authentic and engaging manner.  Instead of spamming people with your message you can engage with them and start a conversation.

 

AdWords

Rather than use generic outbound advertising routes like print and radio why not adopt a more targetted advertising approach?

Appearing when people are searching for you, your competitors or your products will help you get a step ahead of the competition.  If you're doing a great job with your keywords you'll also find yourself paying less for this form of advertising then outbound methods.

 

Link Building

Having a third party blog or online publication pick up content you've created (web pages, blogs etc) often creates a link to your site.

This helps build your authority as a thought leader in your fields, helps your website's domain authority and will bring people to your site that may have otherwise missed you.  Find places your personas like to go and try and be there.

Got all that covered?

Then let's look at what's next


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Having succeeded in bringing more visitors to the website it's really important to optimise your website to convert them.

Convert 

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