HubSpot software pricing explained

HubSpot is a complete CRM platform that provides every tool you need to pursue business growth. Goals such as increasing leads, accelerating sales, streamlining customer service, or building an eye-catching user-friendly website can all be achieved with the help of HubSpot’s software. 

HubSpot has been through some significant changes in recent years. From only offering paid licenses to bringing out a raft of features for free, this is a company that doesn't standstill. 

In addition to their free CRM software, HubSpot now has five different paid hubs you can choose from, depending on your business’ needs. They are:

• Marketing Hub
• Sales Hub
• Service Hub
• CMS Hub
• Operations Hub

Below we give you a brief overview of the pricing structure of each Hub. 

HubSpot’s free CRM software

The free CRM is an excellent (and cost-effective) place to start for any business looking to centralise and store their customer data. While the tools aren’t as comprehensive as the paid hubs, they are great when your business is in its early days. These tools are completely free and HubSpot promises it will stay that way forever. If you decide to start using one of the paid Hubs in the future, you will still be using HubSpot’s free CRM as well.

The CRM is at the core of all HubSpot products. It’s cloud-based, so can be accessed by your team in real-time from any location. It synchronises with Outlook and Gmail so you can add contacts to it straight from your email inbox. A timeline shows all the interactions your team has had with the contact so you can create seamless and effective interactions with your customers and prospects alike.

It’s not just the CRM that’s free. Sales, Marketing, and Service hubs also offer free versions of their program with limited features and capped usage.

Marketing Hub

This comprehensive digital marketing solution is delivered as a cloud service and will catapult your marketing to a new level. As it's integrated with the CRM, delivering personalised marketing messages has never been easier. With all of the tools you need, including emailing marketing, campaign automation, as well as transformational SEO tools, you will be able to reach and resonate with your audience like never before.

Before we get into the pricing for each Marketing Hub tier, you must know about marketing contacts. Marketing contacts are the people you send marketing material to, such as marketing emails and targeted advertisements via HubSpot. Any other contact is referred to as a non-marketing contact and you can store these in your CRM for free. You have a total limit of 15 million contacts (marketing and non-marketing combined). Every tier of the Marketing Hub comes with a set amount of allocated marketing contacts. Should you require more, this will come at an additional cost to your business. This cost varies depending on your tier and how many additional contacts you require. We’ll explain this further below.

Also, once you have selected a contact tier for the month (or year), you will not be able to downgrade your number of marketing contacts until your contract renews. You can, however, change marketing contacts to non-marketing contacts whenever you need to. Whoever is set as a billing contact in your HubSpot portal will be notified within 24-48 hours when your number of marketing contacts reaches 75%, 90%, 98% of your tier, and when it exceeds your current tier’s limit. This gives you plenty of notice to remove some of your marketing contacts should you not wish to pay extra.

Marketing Hub Starter 

• This is priced at $75 per month or $810 per year (all prices are in AUD).
• By committing to HubSpot annually, you save 10% more than if you choose to pay monthly.
• You’ll be allocated 1,000 marketing contacts under your plan and, should you require more, you will need to pay for them.
• If you need 1,001 to 3,000 marketing contacts you will be charged an additional $67.50 per month (AUD) for every additional thousand marketing contacts. Whereas, if you need 3,001 to 5,000 marketing contacts, you will be charged $58.50 per month (AUD) for every additional thousand marketing contacts. If you need over 5,001 marketing contacts, you will be charged $52.20 per month (AUD) for every additional thousand marketing contacts.

Essentially, the more marketing contacts you need, the less you pay per thousand additional marketing contacts. See the below chart:

You’re allowed 5,000 email sends per month (5 times that of your marketing contacts). Bear in mind this is based on the number of recipients for your emails, not the number of times you click ‘send’.

Marketing Hub Professional 

• This tier is priced at $1,1279 per month (AUD), or $13,800 per year (AUD).
• Just like in the starter tier, by committing to HubSpot annually, you save 10% more than if you choose to pay monthly.
• You’ll be allocated 2,000 marketing contacts under your plan.
• You’ll also get 20,000 monthly email sends (10 times the limit of your marketing contacts). In effect, you can send 10 emails to every contact in your database.

See the below chart for the cost of additional marketing contacts:

Marketing Hub Enterprise

• The top-most tier is priced at $55,320 per year (AUD).
• You’ll be allocated 10,000 marketing contacts under your plan.
• You’ll also get 200,000 monthly email sends (20 times that of your marketing contacts).

See the below chart for the cost of additional marketing contacts:

Sales Hub

HubSpot’s powerful sales tools are geared to accelerate your lead generation efforts. But it’s not just generating more leads, it’s more quality leads. Also, with clear sales pipeline management, tasks, and reminders, you’ll never miss a follow-up and no leads will slip through the cracks. 

Sales Hub Starter 

• The entry-level hub is priced at $76 per month (AUD) or $821 per year (AUD).
• By committing to HubSpot annually, you save 10% more than if you choose to pay monthly.
• You’ll get two paid users to start with and every additional user after that will cost $38 per month (AUD) if paying monthly or $34 per month (AUD) if paying yearly.

Sales Hub Professional 

• Popular amongst SME and growing businesses this is priced at $720 per month (AUD) or $7,776 per year (AUD).
• Just like with Starter by committing to HubSpot annually, you save 10% more than if you choose to pay monthly.
• You’ll get five paid users to start with, extra users are charged at $140 per month (AUD) if paying monthly or $126 per month (AUD) if paying yearly.

Sales Hub Enterprise 

• The uppermost tier is priced at $20,760 per year (AUD).
• You’ll get 10 paid users but additional users can be added for $170 per month (AUD).
• This premium offering comes with the tools needed for significant sales growth and management.

The difference between a free and a paid user is the level of access granted. Essentially, free users have very basic access and can carry out administrative tasks. Whereas, paid users have unlimited access to meetings, sequences, quotes, and more to make their daily work seamless.

Service Hub

This cloud-based customer service platform enables your business to manage contacts, requests, deals, appointment schedules and more, on one centralised platform. Delighting your customers is a smooth and seamless part of your systems with the Service Hub offerings.

Service Hub Starter 

• The first paid tier is priced at $76 per month (AUD) or $821 per year (AUD).
• Committing annually saves you 10% more than if you choose to pay monthly.
• You’ll get two paid users.

Service Hub Professional 

• Priced at $575 per month (AUD) or $6,210 per year (AUD) it’s a big price leap from Starter, but the features are also a big step up too.
• Likewise, by committing annually you save 10%.
• You’ll get five paid users.

Service Hub Enterprise 

• The enterprise-level tool is priced at $20,760 per year (AUD) and you’ll get 10 paid users.
• Much like with Sales Hub, not every employee will require paid access to your HubSpot portal. If you need additional paid users these can be added for $170 per month (AUD).

CMS Hub

If you’re looking to take control of your company’s website and want full control of changes and updates then CMS hub is perfect for you. With features from easy drag-and-drop elements, to secure HTTPS hosting, HubSpot's website platform is the perfect alternative to WordPress, Squarespace, and Wix.

CMS Hub Starter 

• Priced at $38 per month (AUD) or $410 per year (AUD)
• This benefits from the same discounts as other hubs, committing annually saves you 10%.
• CMS Hub Starter offers an extensive range of features.

CMS Hub Professional 

• Priced at $575 per month (AUD) or $6,210 per year (AUD) it’s another example of a significant jump from the starter tier. However, this is indicative of the substantial increase in tools. 

CMS Hub Enterprise 

• The most advanced CMS tier currently on offer is priced at $20,760 per year (AUD).
• The features here suit an enterprise website and focus significantly on personalisation and engaging with customers.

For any of the CMS Hub tiers, you can increase your included API call volumes for your integrations between your HubSpot account and other services to up to 1,000,000 calls per day. Doing so will cost you an additional $720 per month (AUD).

Operations Hub

Operations Hub connects your apps, syncs and cleans your customer data, and automates your business process, alongside various other features. Your entire company will be unified around your core product or service, allowing your operations team to step away from repetitive tasks that are no longer necessary with HubSpot’s tools.

Operations Hub Starter 

• Priced at $72 per month (AUD) or $778 per year (AUD)
• This benefits from the same discounts as other hubs, committing annually saves you 10%.

Operations Hub Professional 

• Priced at $1,152 per month (AUD) or $12,442 per year (AUD) it’s another example of a significant jump from the starter tier. However, this is indicative of the substantial increase in tools. 

Operations Hub Enterprise 

• The most advanced operations tier currently on offer is priced at $34,560 per year (AUD).

HubSpot bundles

If there are multiple hubs that your business could benefit from, then a bundle is the best option for you. By bundling multiple hubs together, you will save significantly. HubSpot offers bundles that incorporate each of the 5 paid hubs in their three tiers. 

Starter bundle is priced at $75 per month (AUD) or $809 per year (AUD). This includes all 5 paid hubs on their starter tier. This represents a saving of $2,831 per year (AUD) versus buying all 5 separately.

Professional bundle is priced at $2,561 per month (AUD) or $27,621 per year (AUD). This includes all 5 paid hubs on their Professional tier. When compared with buying these independently it represents a saving of $18,817 per year (AUD).

Enterprise bundle is priced at $86,455 per year (AUD). This includes all 5 paid hubs on their Enterprise tier, which is HubSpot’s premium offering.  When compared with buying these independently it represents a saving of $65,705 per year (AUD).

Much like when looking at each hub individually, if you require either more marketing contacts or additional paid users you can calculate the price using HubSpot’s pricing calculator.

As you can see, HubSpot's range of solutions isn't limited to one area of a business. From marketing to sales and service, the entire flywheel of customer interaction and business growth is covered. Start-ups, SMEs, and Enterprise level businesses can utilise HubSpot’s extensive range of tools to grow their organisation. You also receive the peace of mind that, should your business grow, HubSpot can grow with you.