HubSpot Updates - October
HubSpot's October Updates
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Below, we outline the most recent HubSpot product updates crafted to enhance your team’s effectiveness. As many of our clients utilise the Sales, Marketing, Content, and Service Hub Professional tiers, our summary concentrates on new features relevant to these solutions.
Please note, additional releases in Private Beta are not included. We can share these in a one-to-one setting as access to updates in Private Beta is tightly controlled.
[Public Beta] Customer Agent Prompt Recommendations - PRO+
Customer Agent can now display smart prompt suggestions that appear in your chat widget based on what page your visitors are currently viewing. Instead of generic conversation starters, the widget shows relevant, helpful prompts tailored to each specific page, making it immediately clear how the AI agent can assist visitors with their current needs.
[Public Beta] Time to First Human Assign Reporting - Service Hub
- Org-wide User-level App Visibility: See all apps installed by users across your organisation, instead of only those you've personally installed. By breaking down silos, you can now see and discover new apps being used across your team.
- App Log for Data Sync Apps: More data is now available to help you track integration changes for data sync apps with better precision. The App Log provides a record of who changed the sync settings of an app and when, making it easier to troubleshoot, track, and coordinate configuration updates.
- Last Activity Insights: Monitor when an app was last active to better understand which apps are driving value, or unexpectedly idle. Note: Last Activity date isn't available for user-level connections, multi- account or business units.
[Public Beta] Deploy Customer Agent to Custom Channels - PRO+
[Public Beta] Round Robin: New ticket distribution option for Help Desk tickets - Service PRO+
HubSpot is adding Round Robin as a new distribution method for ticket assignment in Help Desk routing rules and workflows. This option distributes tickets in a sequential, rotating order, ensuring each eligible team member is assigned one ticket before any team member receives a second. Round Robin complements the existing Load Balanced (formerly “Balanced”) and Random assignment options, offering teams more flexibility in how tickets are routed and ownership is distributed.
[Public Beta] Updated CRM Association Cards
[Public Beta] Customer Agent can now view and edit contact properties directly in your CRM! - PRO + Credits
The Customer Agent can now view and edit contact properties directly in your CRM.
[Public Beta] Remove Whitespace and Format Casing in Text Properties
[Public Beta] Personalisation tokens in email templates now support fallback values
[Live] Breeze-powered Property Creation
A CRM should reflect the way you work and support your data needs. Now, it's easier than ever to create custom properties in HubSpot Smart CRM that reflect your business. Instead of using trial and error to create a property or get the data you need, you can use Breeze to quickly set up your data precisely the way you want it.
[Live] All new reporting experience for Customer Agent - PRO+ and Credits
Association cards now support sorting, searching, more display properties, and inline scrolling for easier navigation. These upgrades improve productivity by allowing you to find records faster, organise by labels, and see key details at a glance.
You can now automatically remove extra whitespace and apply consistent casing (like uppercase, lowercase, or title case) to your text properties.
Fallback values for personalisation tokens in email templates ensure your messages remain professional when contact, company, or deal information is missing.
[Live] Connect your LLM to HubSpot custom workflow actions - ENT
Connect your favourite AI models (OpenAI, Anthropic, Gemini, Cohere, and xAI) to create custom AI-powered workflow actions. Using your own large language model (LLM) account, you can integrate outputs from these actions with other workflow actions, like sending notifications or creating tasks. For example, you could prompt an AI to summarise enrolled records, then send that summary directly to a sales rep.
[Live] Breeze-powered Property Creation
[Live] All new reporting experience for Customer Agent - PRO+ and Credits
HubSpot is introducing a new reporting experience for Customer Agent with powerful metrics like Resolution Rate, Deflection Rate, Handle Rate, and Handoff Rate, all designed to give you deeper insight into how your agent is performing.
Allowed 2FA Methods enables admins to configure which two-factor authentication (2FA) methods users in their organisation can log in with. When the setting is turned on, admins can restrict which methods are allowed: SMS 2FA or Authenticator Apps (e.g. Google Authenticator, Authy, Duo). When the setting is off, which is the default mode, all 2FA methods offered through HubSpot are allowed. Note that the HubSpot Mobile App will be a default method that will always be enabled.
[Live] Smart Properties: Workflow Action
A new workflow action that automatically runs smart properties to fill data using existing prompts.
[Live] Score Organic Social Interactions - PRO+
Lead Scoring customers can now score contacts, companies, and deals based on organic social media interaction. This includes scoring based on interaction type, type of post reply, and specific social networks interacted with.
Lead Scoring customers can now score contacts, companies, and deals based on organic social media interaction. This includes scoring based on interaction type, type of post reply, and specific social networks interacted with.
[Live] Intent Signals: Job Change Signals - Credits
Job change signals allows you to write job change-related intent data directly to the contact record for companies you are monitoring.
[Automated Rollout] Restore Associations in Bulk - ENT
You can now view and restore association changes between records in your account. Track when associations were created or removed, and restore them when needed.
HubSpot has added the ability to import files directly from your Google Drive into HubSpot’s File Manager. With this update, you can connect your Google account, grant HubSpot access, and import your Google Drive files in just a few clicks.
The HubSpot Marketplace now has 2,000+ apps and 2.5M+ active installs.
88 new apps recently joined the HubSpot Marketplace last quarter. Additionally, 18 featured apps were added or recently updated with new features.
[Live] Custom Assistants can now read HubSpot CRM data - Starter+The Zapier app now supports additional CRM objects. All objects supported by this integration include:
- Call
- Contact
- Conversation
- Company
- Deal
- Feedback Submission
- Line Item
- Marketing Event
- Meeting
- Note
- Product
- Quote
- Task
- Ticket
- Custom Objects
Are there features listed above that you'd like to try? Why not reach out to our expert team to assist your business in unlocking its full potential.
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