Marketing that never stops.
For businesses that know nothing isn't an option, but aren't ready to go all-in. Our Maintain programme keeps your marketing alive, consistent, and working every single month.
Only 10 spaces available
The Maintain programme is set to launch later this year to a small group of 10 businesses. Submit your interest to receive updates on this programme.
Register your interest →Starting from $999/mo
→ One They Ask, You Answer article per month
→ One email to your database, featuring two topics
→ Delivered on HubSpot Starter Licenses
→ No lock-in. Upgrade or cancel any time
Created for businesses that want to keep their contacts engaged, without a full programme spanning multiple channels.
01. Stopping is more expensive than continuing
When marketing goes quiet, databases go cold, search rankings slip, and leads dry up. Restarting costs far more than staying consistent. Maintain is your floor, not your ceiling. This keeps awareness up with your existing contacts.
02. Sporadic effort produces sporadic results
A burst of activity followed by months of silence doesn't compound, it resets. One consistent piece of content and one regular email every month builds something. Randomness builds nothing.
03. You don't have to do it yourself
Committing to DIY marketing sounds reasonable until you get busy. Maintain takes the obligation off your desk entirely so it actually happens. You never take your foot off the gas.
04. Monthly reminders you exist
Low effort consistently applied beats inconsistent high effort activities when it comes to business growth. Maintain keeps you in the inbox of your contacts, ideal for reminding them that you exist and capturing the lead.
You've paused marketing due to budget constraints or because you've run out of time to keep it ticking over. However, you know your database needs to hear from you regularly.
Your marketing has been sporadic. A blog here, and email there, but you want something consistent without the overhead.
You've left a full-service agency or freelancers but aren't ready to go dark on marketing altogether. Likewise, you're not ready to increase your marketing headcount.
Your a growing business that wants professional marketing output without committing to a full managed programme yet.
You've developed a decent database of leads in your CRM but they haven't heard from you in a while. You're concerned they've gone cold or have further lead generation activity planned and want them to receive regular communication.
You need a focused CRM, sales, and marketing platform but need help getting it off the ground. Or, you already have HubSpot and want to use it to its potential each month.
Not design for...
Maintain is purpose-built for consistency, not growth campaigns. If any of the following sounds like you, Build is the better conversation
Businesses looking for lead generation strategy, performance reporting, or active campaign management
Businesses wanting SEO or AEO-focused articles to rank in answer/search engines
Businesses looking for performance optimisation and website conversions
Businesses needing multi-channel campaigns every month
Monthly blog article
Each month we create an article aligned with the They Ask, You Answer framework. Tackling one of the Big 5 you get a thought leadership style piece to showcase your industry knowledge.
Hosted on the HubSpot platform, and shared to your website this article increases keyword density and website activity enabling visitors to find answers to common questions.
Note: Does not include keyword research, conversion points, CTAs, or SEO targeting - that lives in Build
Monthly Database Email
One email sent to your HubSpot database each month. Features two content blocks, including the blog article created as part of the Maintain programme. The second content block is flexible and may include: A product focus, case study promotion, news/company update.
This EDM keeps your database engaged and promotes you to their inbox with a cadence that retains brand awareness.
Note: Delivered via HubSpot's Marketing Hub Starter. Additional content blocks & design available at additional cost.
Dashboard reporting
To help you track performance we create a marketing dashboard focused on blog and email performance. You get to see real-time performance metrics including blog views, email open rates, and email click-through rates.
Most programmes at this level offer no visibility at all. Maintain gives you a live view of what's working, so you're never flying blind.
Note: Accessible in your HubSpot portal. Additional reports available upon request.
Maintain: They Ask, You Answer content targeting 1,000 words speaking to one of the Big 5. Best practice set-up followed including image compression, meta descriptions, alt text, etc.
Build: Everything in Maintain plus - SEO-focused article targeting 4-6 strategic keywords. 2-3 CTAs to improve traffic conversion. AI post narration for increased accessibility. Pillar page connection to enhance SEO performance. Enhanced technical SEO best practice implemented.
Maintain: EDM with 2 content blocks, one promoting the monthly article.
Build: Everything in Maintain plus - additional content blocks as required. A/B testing of subject line and preview test as required. A/B testing of body copy to improve click-through rates as required. Smart content based on recipient attributes. Email health reporting.
Maintain: Includes blog performance and email open rates, and click rates.
Build: Everything in Maintain plus - website traffic, conversion rates, new contact acquisition and customers. Form performance, blog analytics, deals created by channel, social performance, Ads performance, and revenue by channel.
Support on common HubSpot questions, guidance, and explanations on custom HubSpot features within your CRM from your dedicated account manager.
Not necessarily. Maintain runs on HubSpot Marketing Hub Starter and Content Hub Starter, which are both entry-level, cost-effective plans. If you're not already set up, we can point you in the right direction before we get started. We'll confirm everything is in place during your discovery call.
Build is a full-service growth programme. It includes strategy, keyword research, SEO, paid advertising, social media, landing pages, premium content, and monthly performance reporting.
Maintain is deliberately simpler: one article and one email, every month, consistently. If you need marketing to actively generate leads and grow, Build is the right conversation. Maintain is for businesses that need to stay present and professional without the full investment.
Maintain articles are written by a real human and published with correct technical SEO basics such as page title, meta description, URL structure, alt text, and so on. What they won't include is strategic keyword targeting or competitive research. You may see organic benefit over time, but search ranking is not the primary goal of Maintain. That level of SEO work lives in Build and our dedicated SEO programmes.
Absolutely. While we'll drive the content calendar, you're welcome to flag business priorities, upcoming events, or topics you'd like covered. The more context you share, the more relevant the output.
That's a good problem to have. Maintain clients can upgrade to Build at any point. Your content history, HubSpot setup, and existing contacts all carry over, so there's no starting from scratch. Many clients use Maintain as a starting point before committing to a full programme when the time is right.
No lock-in. Maintain is a rolling monthly arrangement. We ask for reasonable notice if you're looking to pause or cancel (30 days), but there's no minimum term. That said, the value of consistent marketing compounds over time, so one or two months rarely tells the full story.
Very little. We'll need initial briefing session to understand your business, and occasional feedback on drafts before they go live. Beyond that, the work happens on our side. Most Maintain clients spend fewer than one hour per month on their marketing.
Keeping Maintain at $999 required genuine restraint on scope. Social posting on HubSpot Starter requires additional manual steps that add time and cost disproportionate to the output.
We chose to keep the core loop of an article and an email, as the main focus. This engages your most valuable contacts; your leads. If social is important to you, we can discuss what that might look like.