Digital marketing agency New Zealand

The digital marketing agency for home and living

Specialists in marketing strategies for the long and multi-buyer journeys unique to residential construction.


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Marketing agency Digital marketing agency

We specialise in businesses that sell to builders, developers, architects, and home owners.

We understand long sales cycles, multiple decision-makers, and the complex buyer journeys of trade and construction manufacturers. Here's what businesses in these sectors have to say about working with us.

How we work

Focused pathways

We develop marketing strategies designed for each unique buyer, and the journey they take to discover and specify your products.

Dynamic deliverables

Each customer type will need different marketing, at different stages of their research journey. Our plans adapt to deliver what they need.

Collaborative

Great marketing is about giving a megaphone to that which makes you special. We work with you to get your take on your industry, to differentiate you in a crowded market.

Our services

Marketing

SEO

AEO

HubSpot set up

Strategy

Websites

Coaching

Marketing

Each month you get a set amount of marketing activity, depending on your scope. It includes blogging, social media, email marketing, and landing pages so you get consistent activity across a range of marketing channels.

Which programme is right for you?

SEO

Our ground-breaking SEO programme focuses on delivering actual, measurable results. This means charging a significantly lower monthly retainer than other companies, and bonuses for reaching set milestones. If you want an SEO programme focused on results, this is the one for you.

Results-based SEO service

AEO

We help your content appear inside AI-powered answers across tools like ChatGPT, Perplexity, and Google’s AI Overviews. We position your brand as the source that answer engines trust and cite. If you want to stay visible as search evolves, this is the programme for you.

Explore the next era of search

HubSpot set up

You want to adopt the HubSpot software but the work of getting started can be overwhelming. That's where our HubSpot onboarding programme comes in. We do the heavy lifting to get you operational as quickly as possible.

Lean on experts to get it done

Strategy

This guided workshop identifies key markets to focus on, benchmark data to measure your performance against and insights for your marketing team. Have external experts shine a new light on your marketing strategy.

Energise your marketing strategy

Websites

Built on either the HubSpot or WordPress CMS we can build you a website that you can control. Don't be shackled to a web development agency for every small change, take control of your company's greatest asset.

Get help with your website

Coaching

Following the They Ask, You Answer principles we guide and support your marketing professional in implementing content that converts. As the only registered company in New Zealand to deliver this programme we can help you get ahead.

Support for marketing professionals
01 You want results

Digital marketing has long been a grey area of spending with washy results. We use the HubSpot platform so you can track your marketing results from the first click to the closed sale.

02 You want strategy

We can deliver consistent marketing results because we create marketing that aligns with your business strategy. By looking at where you want to go we can tailor a marketing plan that gets you there.

03 You want action

You may have tried marketing before but either it was too reactive, or too ad hoc as other priorities emerged. We only rely on you for essential steps in the process, which means more digital marketing happens each month.

Our partnerships with HubSpot and Aircall

Our partnerships

Learn more about HubSpot
Read about Aircall

At Vanguard 86, we choose our partnerships carefully, hand-picking the leading solutions and companies to optimise our processes. Our partnership with HubSpot and Aircall enables us to help clients across New Zealand and Australia, leverage their full potential to drive business growth.

See our work

Brand-awareness and lead nurture campaign

Aurae

Targeting residential architects meant putting Aurae's stunning range of aluminium louvre products on their screens and in their inboxes. We launched several digital downloads to educate architects on Aurae's range, while also growing the database of contacts to nurture towards becoming leads.

Aurae marketing by V86

Lead generation strategy

Manor Build

By adding more information to website pages to enable buyers to educate themselves, as well as creating downloadable info packs about products, and adding conversion points to the website - we have helped Manor Build drastically improve their website conversion rate.

Manor Build marketing by V86

New bespoke website

Dentec

We helped Dentec transform their website from a WordPress-hosted site that kept breaking and didn't communicate their value proposition, to a beautifully designed yet functional HubSpot-hosted website, that is not only easy to use but positions Dentec as the market leaders they are.

Dentec website by V86

Download our guide to Why you should invest in marketing

Whether you're considering investing in marketing or you need help convincing others in your business, this guide holds the answers. Use this guide to get key statistics and industry benchmarks on marketing, as well as case studies to inform your decision.

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