INBOUND 2025 Recap - Bruna

But more than that, it gave me the confidence to step out of my introvert bubble. Somehow, I found myself genuinely excited to chat with people, share ideas, and soak up the energy around me. By the end of each day, my feet were tired, my brain was buzzing, and I had a grin that said, 'yep, every single one of those 12,252 steps was worth it.' If you're wondering, that was indeed my average step count per day during Conference days.

Outside of the Inbound sessions, the week was full of small highlights that made the trip even more memorable: riding in a Waymo (still feels like sci-fi), shopping at Target and Trader Joe's, sampling incredible local food, and most importantly, finally meeting my amazing colleagues in person, a perk of remote work that never gets old.

May I add as well that I apparently missed my true calling as a San Francisco tour guide. Without my navigation skills of the Moscone Centre (and the surrounding streets), I’m fairly certain my colleagues would have missed a few scheduled sessions. Quite impressive considering I was running on three hours of sleep and surviving on a bucket of coffee a day.

Jokes aside, what excites me most now isn’t just looking back on the trip, it’s bringing those learnings home. Every keynote, every playbook, every 'aha' moment at Inbound 2025 gave me fresh tools and perspectives I can use to help my clients grow smarter and faster. I can already see ways to translate the insights into real strategies that support our campaigns, sharpen our processes, and open up new opportunities. And just as importantly, I’m pumped to share this energy with my team, turning all those notes into fuel for our collective goals. If Inbound 2025 was a 10/10 experience, then the real win will be putting it all into practice and seeing the results for the people we work with every day.